HWZ mem­bers ex­clu­sive: Try­ing out the Sony Xpe­ria XZ Pre­mium

High an­tic­i­pa­tion sur­round­ing the Sony Xpe­ria XZ Pre­mium smart­phone led Sony Mo­bile Communications and Hard­ware­Zone to col­lab­o­rate for a spe­cial, in­vite-only hands-on event.

HWM (Singapore) - - Hwz Special - By Liu Hongzuo

On 26 May 2017, Sony Mo­bile gave 21 lucky HWZ read­ers an ex­clu­sive preview of the Sony Xpe­ria XZ Pre­mium. Not only that, they were also the rst in Sin­ga­pore to bring home the phones for an ex­ten­sive trial pe­riod.

HWZ mem­bers got the op­por­tu­nity to in­ter­act with Sony Mo­bile to learn about their cur­rent mo­bile of­fer­ings, as well as try out var­i­ous key fea­tures of the new head­lin­ing hand­set. Be­sides a com­mon area, there were four sep­a­rate sta­tions that took the par­tic­i­pants through an in-depth look at cer­tain func­tions/as­pects of the Sony Xpe­ria XZ Pre­mium de­vice.

Kick­ing off the evening was none other than Vi­jay Anand, Ed­i­tor-in-Chief of Hard­ware­Zone. It was fol­lowed up by Vin­cent Yip, Di­rec­tor and Mar­ket Head Sin­ga­pore of Sony Mo­bile Communications, be­fore Jake Tan, Prod­uct Man­ager for Sony Mo­bile Communications, gave ev­ery­one a brief on what to ex­pect for the lat­est hand­set. Vi­jay started the ses­sion with a lit­tle trivia, tak­ing the au­di­ence through a brief his­tory of Sony smart­phones and their evo­lu­tion high­lights, be­fore end­ing it off with our very own in­house pro­duc­tion that show­cased the ca­pa­bil­ity of the Mo­tion Eye fea­ture that’s present on the Xpe­ria XZ Pre­mium and the XZs. At­ten­dees got to learn about the de­tails that made Mo­tion Eye, Pre­dic­tive Cap­ture, and 4K HDR dis­play a re­al­ity on the Xpe­ria XZ Pre­mium, as well as a hands-on ex­pe­ri­ence with Sin­ga­pore’s first Qual­comm Snap­dragon 835 smart­phone. They got an ex­pla­na­tion on how the Sony’s revo­lu­tion­ary mem­ory-stacked sen­sor made Pre­dic­tive Cap­ture pos­si­ble, along with a run-down on the phone’s grow­ing com­pat­i­bil­ity with 4K and HDR con­tent avail­able on­line. Read­ers also got to have a hands-on ses­sion across four sta­tions, where they had the op­por­tu­nity to try the de­vices across a va­ri­ety of flag­ship fea­tures. Be­yond the phone it­self, Sony Mo­bile Communications also clar­i­fied its cur­rent mo­bile phone po­si­tion­ing, so that the mem­bers had a spe­cial look at what Sony is do­ing for the lo­cal smart­phone mar­ket. The Sony Xpe­ria XZ Pre­mium of­fi­cially re­tails at $1,098 from 10th June 2017.

CLOCK­WISE FROM TOP Jake Tan, Prod­uct Man­ager for Sony Mo­bile Communications, tak­ing our at­ten­dees through the fea­tures of the new XZ Pre­mium. HWZ mem­bers got to see the phone’s in­ner guts and what went into the de­sign and place­ment of the var­i­ous com­po­nents. Go­ing hands-on with the new phone and com­par­ing how the 4K HDR screen fares against Sony’s older ag­ship. At­ten­dees got to see the tear­down of the XZ Pre­mium!

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.