THE ROLE OF Big Data

HWM (Singapore) - - FEATURE -

Tech­nol­ogy in brick-and-mor­tar stores doesn’t stop with the con­sumer ex­pe­ri­ence. Heat map­ping, Big Data and AI are all be­ing used on a cor­po­rate level to track trends and make pre­dic­tions on which store dis­plays are the most ef­fec­tive, and which items are likely to sell the best, all cal­cu­lated in real time and con­tin­u­ously up­dated.

Big Data is also be­ing used to more ef­fec­tively track con­sumer pur­chas­ing habits, let­ting savvy re­tail­ers re­duce per­ish­able waste, and more re­li­ably re-stock pop­u­lar items to avoid miss­ing out on sales.

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