HWM (Singapore) - - Contents -

On 6th May 1998, Ap­ple CEO, Steve Jobs in­tro­duced the world to the iMac, and ush­ered in an era of Ap­ple (as well as many other com­pa­nies) adding the let­ter ‘i’ to just about ev­ery prod­uct it makes. What did the ‘i’ stand for? Jobs ex­plained the name ‘iMac’ as rep­re­sent­ing “the mar­riage of the ex­cite­ment of the In­ter­net with the sim­plic­ity of Mac­in­tosh.” A slide from Jobs’ pre­sen­ta­tion also showed that the ‘i’ stood for “in­di­vid­ual, in­struct, in­form and in­spire.”

The rst iMac also marked the be­gin­ning of Ap­ple’s re­nais­sance. In the three months be­tween its an­nounce­ment and its even­tual re­lease on 15th Au­gust 1998, the iMac re­ceived an un­prece­dented 150,000 pre-or­ders.

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