Hit Re­fresh

Can Longines do fun? Judg­ing by the new, cheer­ful guises of the La Grande Clas­sique, the an­swer is a qual­i­fied “yes”.

L'officiel Singapore - - Contents - BY KENNY LOH

The new La Grande Clas­sique range is the most en­er­getic and youth­ful ever pre­sented by Longines. Stain­less steel with mother-of­pearl, di­a­monds and al­li­ga­tor strap.

Aval­ued as­set to a 21st-cen­tury watch brand could take many forms: It could be the pride of an au­ton­o­mous man­u­fac­ture in the famed Swiss Watch Val­ley; or the ge­nius at the helm of de­sign; or the mas­tery of an artis­tic tech­nique so ob­scure it has prac­ti­cally never been heard of. To Longines, how­ever, a val­ued as­set is less of a thing, but more of a feel­ing. “El­e­gance is our DNA,” re­veals Juan-car­los Capelli, vice pres­i­dent of the Swiss watch­maker. “To some, el­e­gance may mean hav­ing a sense of style. To oth­ers, el­e­gance may mean a beau­ti­ful ob­ject. But above all that, we be­lieve that el­e­gance is an at­ti­tude,” he adds.

And the brand stands by that credo. Its A-list celebrity am­bas­sadors, such as Kate Winslet, Ed­die Peng and for­mer world no.1 ten­nis cham­pi­ons An­dre Agassi and Ste­fani Graf, are among the most charis­matic in Hol­ly­wood and on the sport­ing field – and the Longines time­pieces they wear are just as taste­ful.

Truth be told, it is nearly im­pos­si­ble for a Longines watch to look out of place. Since its found­ing in the early ’30s, the brand has up­held a dis­tinct, time­less sen­si­bil­ity that is easy for peo­ple to ap­pre­ci­ate and pull off. This ap­peal was un­mis­tak­able when La Grande Clas­sique was un­veiled in 1992 to me­te­oric suc­cess. With slen­der, pol­ished steel cases at only 4.20mm or 4.45mm in thick­ness, the fem­i­nine model fit the bill of an el­e­gant ladies time­piece to a T.

This year, Longines up­dates the all-time favourite in an un­ex­pected pal­ette of feel-good pas­tel hues. There are three ver­sions (pink, white or blue), each dec­o­rated on the dial with a graphic star-like mo­tif that’s cut and ar­ranged in beau­ti­ful mother-of-pearl. To com­plete the look (the most en­er­getic and youth­ful one Longines has ever em­braced in its de­signs), playful al­li­ga­tor straps also come in the same del­i­cate colours for a har­mo­nious fin­ish.

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