Rock Star

L'officiel Singapore - - Contents - BY KENNY LOH

Swarovski has this mag­i­cal abil­ity to cre­ate vir­tu­ally any­thing us­ing crys­tals. In re­cent years, cre­ative direc­tor Nathalie Colin has dreamt up an idyl­lic trop­i­cal par­adise com­plete with vi­brant jewel-set crit­ters and flow­ers; dis­plays of tribal-like baubles in­spired by an African ad­ven­ture; and, most re­cently, a su­per colour­ful, imag­i­nary un­der­wa­ter king­dom. So when the Aus­trian la­bel an­nounced its first au­to­matic time­piece for women, chances were, it was go­ing to look pretty spec­tac­u­lar.

4,000 gleam­ing crys­tals? Check. Swiss-made cal­i­bre? Check. The vi­sion of a guest de­signer? Check. The Crys­talline Hours is Swarovski’s big­gest, bold­est watch­mak­ing act yet.

And pretty spec­tac­u­lar the new Crys­talline Hours is. Em­bel­lished on the watch’s dial are a whop­ping 4,000 faceted crys­tals ar­ranged in a ran­dom but clever pat­tern that re­flects light at dif­fer­ent an­gles for a shim­mer­ing ap­peal.

“When we started the de­sign phase, we won­dered how to fea­ture as many crys­tals as pos­si­ble within such a lim­ited space, with­out com­pro­mis­ing on the un­der­stated el­e­gance of the watch,” cre­ative direc­tor Nathalie Colin re­calls. “We came up with this idea to re­verse pro­por­tions and fo­cus on a trans­par­ent case which would al­low a front and back view of both the move­ment and the crys­tals on the dial. I love the idea that not ev­ery­thing gets re­vealed at first glance; it is more mys­te­ri­ous,” she adds.

The Crys­talline Hours is the fruit of an out­stand­ing col­lab­o­ra­tion be­tween Swarovski and Eric Giroud – the ac­claimed Geneva-based prod­uct de­signer who has worked on sev­eral de­signs for Harry Win­ston and MB&F – and houses a Swiss-made au­to­matic cal­i­bre in a clas­sic 38mm rose-gold-toned or stain­less steel case.

1. The new Crys­talline Hours by Swarovski through the eyes of Aus­tralian In­sta­gram su­per­star Mar­garet Zhang, who shot the brand’s Fall-win­ter ’16 cam­paign. 2. The Crys­talline Hours is Swarovski’s first au­to­matic watch for women. 3. 4,000 crys­tals – the most Swarovski has ever set on a time­piece – dec­o­rate the dial of the Crys­talline Hours. Steel with crys­tals and leather strap.

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