In­ner Drive

Cartier ex­pands its pedi­gree of shaped time­pieces with a new style for the mod­ern man. By Yong Wei Jian

Men's Folio (Singapore) - - Contents -

Cartier ex­pands its pedi­gree of shaped time­pieces with a new style for the mod­ern man

Cartier’s time­pieces have al­ways been char­ac­terised by their strong shapes. This year, the Mai­son re­leases a pro­file aimed squarely at men. Ac­tu­ally, it’s more of a cush­ion-shaped sil­hou­ette with a dial de­fined in the same con­tours (rather than be­ing cir­cu­lar), but nev­er­the­less, the Drive de Cartier suc­ceeds in ap­peal­ing to the mod­ern mas­cu­line iden­tity through taut curves and re­fined lines.

If the name wasn’t al­ready an in­di­ca­tion, the Drive col­lec­tion takes its aes­thetic cues from vin­tage au­to­mo­tive. The guil­loché pat­tern on the black, grey or white dial is in­spired by clas­sic ra­di­a­tor grills, while the bolt-shaped crown elic­its garage hard­ware. The en­tire look is hand­somely brought to­gether by Cartier’s touch of el­e­gance in the Ro­man nu­mer­als and sword-shaped hands, framed within a 40mm pink gold or steel case in a slim, ta­pered pro­file.

Drive de Cartier is driven by the man­u­fac­ture move­ment 1904 MC, one of the first cre­ated in- house by Cartier, and is avail­able in two ver­sions: The first is time- only with date and small sec­onds, while the sec­ond is a small com­pli­ca­tions model com­bin­ing a ret­ro­grade time zone, day/night in­di­ca­tor, and large date, all di­rectly co­or­di­nated by the crown. There’s also a fine watch­mak­ing of­fer fit­ted with a man­ual-wind­ing fly­ing tour­bil­lon, cer­ti­fied “Poinçon de Genève” for pres­tige.

While it’s true that Cartier al­ready has a host of de­sir­able men’s watches, icons like the Tank or San­tos have the weight of their his­to­ries be­hind them that makes them dif­fi­cult for a younger gen­er­a­tion ( in their 20s and 30s) to re­late to. So when the brand de­cides to run with an at­trac­tive new watch specif­i­cally tar­get­ing the mod­ern man, the mo­men­tum is hard to re­sist.

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