Cartier expands its pedigree of shaped timepieces with a new style for the modern man. By Yong Wei Jian
Cartier expands its pedigree of shaped timepieces with a new style for the modern man
Cartier’s timepieces have always been characterised by their strong shapes. This year, the Maison releases a profile aimed squarely at men. Actually, it’s more of a cushion-shaped silhouette with a dial defined in the same contours (rather than being circular), but nevertheless, the Drive de Cartier succeeds in appealing to the modern masculine identity through taut curves and refined lines.
If the name wasn’t already an indication, the Drive collection takes its aesthetic cues from vintage automotive. The guilloché pattern on the black, grey or white dial is inspired by classic radiator grills, while the bolt-shaped crown elicits garage hardware. The entire look is handsomely brought together by Cartier’s touch of elegance in the Roman numerals and sword-shaped hands, framed within a 40mm pink gold or steel case in a slim, tapered profile.
Drive de Cartier is driven by the manufacture movement 1904 MC, one of the first created in- house by Cartier, and is available in two versions: The first is time- only with date and small seconds, while the second is a small complications model combining a retrograde time zone, day/night indicator, and large date, all directly coordinated by the crown. There’s also a fine watchmaking offer fitted with a manual-winding flying tourbillon, certified “Poinçon de Genève” for prestige.
While it’s true that Cartier already has a host of desirable men’s watches, icons like the Tank or Santos have the weight of their histories behind them that makes them difficult for a younger generation ( in their 20s and 30s) to relate to. So when the brand decides to run with an attractive new watch specifically targeting the modern man, the momentum is hard to resist.