Burberry extends its monogramming service to its iconic trench coat. By Rachel Ang
Burberry extends its monogramming service to its iconic trench coat
An innovative piece of clothing with a history dating back to 1879, the trench coat has always been an iconic fashion item. From the days when its tightly-woven gabardine material shielded British military personnel from the elements, to an era where we’ve seen the sweeping black leather garments turn the cast of The Matrix into every inch of hardcore, it is a style statement that now, with the Burberry monogramming service, could be uniquely yours.
Customisation via monogramming is not exactly new to the British luxury house. For a while now, patrons of Burberry in stores as well as online have been offered the chance to personalise items such as the heritage cashmere scarves and ponchos.
Now, when customers make a purchase of the brand’s madein- England heritage trench coats, they will be able to choose from a 15- colour palette of threads: honey, amber, burnt orange, ash rose, parade red, fuchsia, lilac, plum, navy, dark aqua, dark lime, dark forest green, oak brown, black, and stone. These threads will be used to monogram up to three letters below the inner buttonhole, centred on the inner-facing panel that sits closest to the body when the coat is closed.
If you’re a little uncertain as to how the monogram of your choice will turn out, or if you are wondering whether the colour of the threads will match the trench coat – which comes in four different cuts and in four colours of honey, stone, black, and navy – all it takes is a visit to any Burberry store, or even a quick log on to burberry.com to clear up your doubts. There, customers you can preview the result via Burberry’s new trench coat monogramming tool.
The town of Castleford, up in the north of England, is the place where not only the embroidering of your monogram is done, but also where skilled craftsmen carry out over a hundred intricate procedures. By merging modern technology with traditional techniques, Burberry ensures that each of the trench coats that are available in its stores embody the best of this form of innovative heritage, one that you would be proud to label as your own.