Per­sonal touch

Burberry ex­tends its mono­gram­ming ser­vice to its iconic trench coat. By Rachel Ang

Men's Folio (Singapore) - - Contents -

Burberry ex­tends its mono­gram­ming ser­vice to its iconic trench coat

An in­no­va­tive piece of cloth­ing with a his­tory dat­ing back to 1879, the trench coat has al­ways been an iconic fash­ion item. From the days when its tightly-wo­ven gabar­dine ma­te­rial shielded Bri­tish mil­i­tary per­son­nel from the el­e­ments, to an era where we’ve seen the sweep­ing black leather gar­ments turn the cast of The Ma­trix into ev­ery inch of hard­core, it is a style state­ment that now, with the Burberry mono­gram­ming ser­vice, could be uniquely yours.

Cus­tomi­sa­tion via mono­gram­ming is not ex­actly new to the Bri­tish lux­ury house. For a while now, pa­trons of Burberry in stores as well as on­line have been of­fered the chance to per­son­alise items such as the her­itage cash­mere scarves and pon­chos.

Now, when cus­tomers make a pur­chase of the brand’s madein- Eng­land her­itage trench coats, they will be able to choose from a 15- colour pal­ette of threads: honey, am­ber, burnt or­ange, ash rose, pa­rade red, fuch­sia, lilac, plum, navy, dark aqua, dark lime, dark for­est green, oak brown, black, and stone. These threads will be used to mono­gram up to three let­ters be­low the in­ner but­ton­hole, cen­tred on the in­ner-fac­ing panel that sits clos­est to the body when the coat is closed.

If you’re a lit­tle un­cer­tain as to how the mono­gram of your choice will turn out, or if you are won­der­ing whether the colour of the threads will match the trench coat – which comes in four dif­fer­ent cuts and in four colours of honey, stone, black, and navy – all it takes is a visit to any Burberry store, or even a quick log on to to clear up your doubts. There, cus­tomers you can pre­view the re­sult via Burberry’s new trench coat mono­gram­ming tool.

The town of Castle­ford, up in the north of Eng­land, is the place where not only the em­broi­der­ing of your mono­gram is done, but also where skilled crafts­men carry out over a hun­dred in­tri­cate pro­ce­dures. By merg­ing mod­ern tech­nol­ogy with tra­di­tional tech­niques, Burberry en­sures that each of the trench coats that are avail­able in its stores em­body the best of this form of in­no­va­tive her­itage, one that you would be proud to la­bel as your own.

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