Per­fect Fit

Puma re­leases the Ig­nite Disc Sleeve that of­fers the ideal syn­the­sis of foot and shoe. By Dewey Sim

Men's Folio (Singapore) - - Lifestyle -

The has­sle of hav­ing to tie your laces over and over again just to keep your shoes tight on your feet might just be the start of a bad run. But global sports brand Puma solved this with its Disc clo­sure sys­tem, which was in­tro­duced way back in 1991.

Hav­ing come a long way, the Disc sys­tem has been con­stantly up­dated and re­freshed to suit the chang­ing pref­er­ences and life­styles of sports­men. Cel­e­brat­ing the 25th year of this rev­o­lu­tion­ary sys­tem, Puma is rein­tro­duc­ing it with the launch of its new Ig­nite Disc Sleeve. Pair­ing the Disc sys­tem with Puma’s Ig­nite Foam tech­nol­ogy, Ig­nite Disc Sleeve pro­vides su­pe­rior en­ergy re­turn and com­fort, while com­bin­ing lace- less con­ve­nience with chic street ap­peal.

Also cater­ing to the world’s fastest ath­letes, Puma’s Evospeed Disc Spike of­fers a se­cure and fast fit for sprint­ers, wrap­ping and se­cur­ing the foot onto the plat­form within sec­onds. It is no won­der this tech­nol­ogy is fast gain­ing trac­tion among top ath­letes from all over the world. Among them is the world’s fastest man, Usain Bolt, who says, “The Evospeed Disc Spike gives the most com­fort­able fit in the quick­est time.”

With su­perb ex­am­ples such as these, it’s ev­i­dent that in­ven­tive­ness is key in Puma’s of­fer­ings. “Puma strives to push the bound­aries of in­no­va­tion,” says Ko­hei Ha­gio, Puma’s se­nior head of prod­uct line man­age­ment for run­ning and train­ing footwear. “The Disc sys­tem tech­nol­ogy is a rep­re­sen­ta­tion of this com­mit­ment and de­sire.”

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