Men's Health (Singapore) - - ED’S NOTE - KELVIN TAN DEPUTY ED­I­TOR

It wasn’t too long ago that the ladies were atwit­ter with the rev­e­la­tions es­poused by the book and movie of the same ti­tle He’s Just Not That Into You. And the com­mon con­sen­sus was that men were cads for not be­ing able to tell the truth about our feel­ings, and for wast­ing women’s time. Maybe there were some tru­isms from the Greg Behrendt novel (I didn’t watch the movie; flicks are usu­ally never as good as the books from which they were spawned). But one thought that crossed my mind post-read: Aren’t ladies scared off when he is into them?

Here’s my gripe: Women don’t fall for the nice guy! (Read the re­search on page 24.) The man who sends love let­ters and son­nets, pro­vides a shoul­der to cry on when they sob over yet another ass who loves em’ and leaves em’ – he ends up fall­ing into the dreaded “friend­zone”, an abyss that very few can crawl out of.

So we learn. We stop be­ing so nice, start to read books like TheGame by Neil Strauss, and learn how to play the bad boy – and stop be­ing so avail­able and giv­ing vibes of be­ing needy. True enough, when we play our cards right, women come run­ning.

The trou­ble is this at­ti­tude sucks. It’s a slip­pery slope from pre­tend­ing we don’t care to gen­uinely be­com­ing less con­cerned with the emo­tional needs of the fairer sex. And the facts show that the ladies can’t re­ally tell be­yond our poker faces, ac­cord­ing to re­search from the Univer­sity of Texas, which re­veals they tend to un­der­es­ti­mate our in­ter­est in them.

In this is­sue, we’ve worked hard to make sure this doesn’t hap­pen to your lady love this Valen­tine’s Day. Check out our tips on how to im­press her with a magic trick (page 32), the right recipe for a din­ner that works for both your love life and your waist­line (page 108) and how to pull off the right boudoir at­tire to get her in the mood (page 68).

Have a great Feb 14, guys!

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