GO BIG OR GO HOME
WITH MORE LUXURY BRANDS TURNING THEIR ATTENTION TO ATHLEISURE, THE PREVALENT TREND HAS BECOME A HIGH-STAKES GAME. If you haven’t realised, “athleisure” is already an official word in the Oxford Dictionary – and that speaks a lot about its impact and influence. Morgan Stanley reported that athleisure sales totalled US$97 billion last year, and the industry would continue to grow by 30 percent in the next three years.
It is no surprise, then, that big-name fashion houses have joined the fray, attempting to roll out premium apparel and footwear targeting consumers with deeper pockets. Some of these hefty pieces have been created for distinct purposes – like Zegna’s ski range (left) – while others have been engineered via R&D labs to heighten comfort and performance.