Cause for Rio

Omega does its part for the Rio Olympics 2016

MVMT - - Momentum - Words Sean mossadeg

Swiss watch­maker omega has, since 1932, been the Of­fi­cial Time­keeper at the Olympic Games on 26 dif­fer­ent oc­ca­sions. The brand’s part­ner­ship with the most fa­mous sport­ing event in the world has been a time­honoured one, and one that has seen leaps and bounds in the tech­nol­ogy sup­port­ing it.

Come Rio this year, how­ever, Omega has its work cut out for it. With sev­eral con­tro­ver­sies sur­round­ing the event mak­ing the news, it’s a dif­fi­cult time to tread the ground.

Do­ing its part for aware­ness, the brand has stepped up its cor­po­rate social re­spon­si­bil­ity over the past year with sev­eral “Social Ac­tion” projects in the host city. Work­ing along­side the Viva Rio char­ity, Omega has set out to help young fam­i­lies in the city get a leg up.

One of the first projects from the brand was the re­fur­bish­ing of a spe­cialised cen­tre for preg­nant women and moth­ers in the Costa Bar­ros dis­trict. Its 12 projects cover var­i­ous fields, from ed­u­ca­tion to the af­ter care of chil­dren. On Omega’s to-do list is the ren­o­va­tion of mu­nic­i­pal schools, state high schools as well as spa­ces for af­ter school learn­ing, aim­ing to give the kids there a head­start in life.

An­other project we’re glad the brand is tak­ing up is sup­port­ing the Viva Favela Community Cor­re­spon­dent Course, a cit­i­zen jour­nal­ism project that was born in 2001 to in­spire fu­ture jour­nal­ists. The project offers sev­eral mul­ti­me­dia work­shops that train youth as community cor­re­spon­dents, and main­tains a web­site with the con­tent made by them. Omega will be help­ing to build an in­ter­ac­tive mul­ti­me­dia space and pro­vid­ing cour­ses on new tech­nolo­gies and me­dia.

It’s a cause we feel strongly for, given the dis­rup­tion re­ported by news out­lets that the Olympics will be bring­ing. The over­all re­sult of the project will be one of long-term im­pact, al­low­ing for a bet­ter fu­ture even af­ter the Games have ended.

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