Face is­sue

The lat­est am­bas­sadors join­ing the watch world

MVMT - - Momentum - Words Sean mossadeg

af­ter watch­ing the ab­so­lute bril­liance that was Dead­pool, hear­ing that the al­ways-funny and al­ways-charm­ing Ryan Reynolds was now the face of Pi­aget ac­tu­ally made me chuckle.

Here was a man who spent his own time pro­mot­ing and cam­paign­ing for an R-rated su­per­hero film to be made then knocked it out of the park with toi­let hu­mour, vul­gar­i­ties and a boat­load of ac­tion. I’d like to imag­ine Reynolds cock­ing an eye­brow as he’s ap­proached with the news, think­ing, “I take it you all haven’t seen Dead­pool or Van Wilder...” That be­ing said, the fact that Reynolds is some­one that him­self seems ap­proach­able and all-round cool makes for great press with the brand. His nat­u­ral love for time­pieces makes it an ob­vi­ous two-way part­ner­ship.

An­other ex­am­ple of an or­ganic re­la­tion­ship would be that of HYT Watches and Axl Rose. Yes, the vo­cal­ist for Guns N’ Roses for 31 years now was spot­ted wear­ing a HYT Skull Maori piece, right be­fore the brand an­nounced that he had joined as a “friend of the brand”. It also an­nounced that Rose will soon be re­ceiv­ing his own lim­ited edi­tion HYT time­piece based on the Skull line (which we’ll as­sume has guns and roses on it).

Richard Mille sees a new face this year as well with the re­cent ad­di­tion of Alexan­der Zverev to its sta­ble of sports stars. The19year-old prodigy is widely con­sid­ered by fans and crit­ics as be­ing a fu­ture star in the game, hav­ing earned the ITF’S World Ju­nior Tennis Cham­pion ti­tle at just 16. We can’t wait to watch Nadal and him face off to see who gets to be on the next Richard Mille watch. per­son­al­i­ties.

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