What: The three-year-old Singapore-based label co-founded by former investment banker Widelia Liu, art director Franck Pouch and fashion designer Daniel Ngoo (pictured). Ngoo, who is also the brand’s creative director, was formerly assistant to top Malaysian designer Khoon Hooi. The brand is currently stocked in over 80 stockists in markets such as
France, the US, and Tangs at Tang Plaza here.
Why know it: It’s the go- to name for really feminine styles – think lots of florals and lace – with a cool street edge that will appeal to fans of brands such as Molly Goddard and the like. Think an asymmetrical toga jersey dress with a lace overlay, or a parka with large tulle tiers
on its dolman sleeves.
What to expect: Velvet tracksuits with embroidered floral motifs and prominent grommets, colour- blocked knits with on- trend bell sleeves, fringed cropped T- shirts with a bralet worn over, and statement coats with ruched sleeves and in- your- face florals. Worn with all the looks above? Fishnet stockings and sock booties. The brand has
its finger on what’s current now.