We love what we do
It all began in 1765 with a grain mill on the River Singold in Wehringen. In the 1950s our family combined its love for animals with a brilliant idea. There was a new technology that would allow us to manufacture cereal flakers. These were mixed with dried meat, resulting in the first complete dried food for pets.
But we have never been about simply providing a convenient solution.
Our goal has always been to create healthy foods that are perfectly adapted to the needs of today’s dogs and cats, whatever the size, breed or activity level. Right from the start, we have constantly reminded our recipes to incorporate the latest scientific knowledge.
But what every one of our tasty recipes has in common is: Our love for dogs and cats and our passion for healthy diet.
Regularly tested by the independent food technology analysis institute, IfU-LAT GmbH