Rolls-Royce in Asia Pa­cific

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In 2003, Rolls-Royce Mo­tor Cars pro­duced what was to be­come an iconic, ul­tra-lux­ury model – Phan­tom. No other brand had ever cre­ated a mo­tor car at this level or with this de­gree of com­mit­ment, en­gi­neer­ing and crafts­man­ship. It was un­char­tered ter­ri­tory. And ar­guably no other mo­tor car has the pro­por­tioned stance that gives Phan­tom its strong sense of author­ity and peer­less com­fort. For many, Phan­tom re­mains the most in­spi­ra­tional, up­lift­ing sight in mo­tor­ing.

That mo­men­tum has been brought through a truly re­mark­able range of cars: Phan­tom Ex­tended Wheel­base, Phan­tom Drophead Coupé and Phan­tom Coupé. With the ex­pan­sion of the Rolls-Royce range to in­clude Ghost, Ghost Ex­tended Wheel­base and now Wraith, the brand’s ap­peal has been sig­nif­i­cantly broad­ened among cus­tomers across Asia.

To main­tain our po­si­tion as the most pres­ti­gious mar­que in the world of mo­tor cars re­quires a con­sis­tent ethos that fits the brand’s distin­guished clien­tele: the drive for per­fec­tion, the mar­riage of time-hon­oured crafts­man­ship and cut­ting-edge en­gi­neer­ing and tech­nol­ogy, and a highly be­spoke phi­los­o­phy. It is said that a Rolls-Royce owner does not “buy” a mo­tor car – he or she “com­mis­sions” it. This mark of ex­clu­siv­ity, or seal of per­son­al­i­sa­tion, en­sures ev­ery Rolls-Royce is unique.

For many own­ers, a Rolls-Royce deal­er­ship is a part­ner­ship that ex­tends be­yond mere or­der slips. It is a col­lab­o­ra­tive ex­pe­ri­ence that el­e­vates a mo­tor car to the level of ar t. It was with this no­tion that the first show­room in the Asia Pa­cific re­gion was opened in Sin­ga­pore, fol­lowed closely by Syd­ney, Tokyo, Hong Kong and Seoul. In to­tal, Rolls-Royce has 25 show­rooms in 14 coun­tries, where cus­tomers can de­sign their per­fect mo­tor car.

“Small things make per­fec­tion, but per­fec­tion is no small thing”. – The late Sir Henry Royce

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