Rolls-Royce in Asia Pacific
In 2003, Rolls-Royce Motor Cars produced what was to become an iconic, ultra-luxury model – Phantom. No other brand had ever created a motor car at this level or with this degree of commitment, engineering and craftsmanship. It was unchartered territory. And arguably no other motor car has the proportioned stance that gives Phantom its strong sense of authority and peerless comfort. For many, Phantom remains the most inspirational, uplifting sight in motoring.
That momentum has been brought through a truly remarkable range of cars: Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé. With the expansion of the Rolls-Royce range to include Ghost, Ghost Extended Wheelbase and now Wraith, the brand’s appeal has been significantly broadened among customers across Asia.
To maintain our position as the most prestigious marque in the world of motor cars requires a consistent ethos that fits the brand’s distinguished clientele: the drive for perfection, the marriage of time-honoured craftsmanship and cutting-edge engineering and technology, and a highly bespoke philosophy. It is said that a Rolls-Royce owner does not “buy” a motor car – he or she “commissions” it. This mark of exclusivity, or seal of personalisation, ensures every Rolls-Royce is unique.
For many owners, a Rolls-Royce dealership is a partnership that extends beyond mere order slips. It is a collaborative experience that elevates a motor car to the level of ar t. It was with this notion that the first showroom in the Asia Pacific region was opened in Singapore, followed closely by Sydney, Tokyo, Hong Kong and Seoul. In total, Rolls-Royce has 25 showrooms in 14 countries, where customers can design their perfect motor car.
“Small things make perfection, but perfection is no small thing”. – The late Sir Henry Royce