Time­less Beau­ties

Pinnacle (Singapore) - - CONTENTS -

The Home of Rolls-Royce Collection was un­veiled in South-east Asia for the first time last Novem­ber, with Sin­ga­pore be­ing the first lo­ca­tion.

This spe­cial edi­tion of highly be­spoke mo­tor cars was cre­ated to mark 10 years of pro­duc­tion at the home of Rolls-Royce in Good­wood, Eng­land.

The 25 cars in the Phan­tom and Ghost col­lec­tions re­spec­tively fea­ture an in­tri­cate “cel­e­bra­tion” mo­tif on the front fas­cia that was crafted by hand. Other be­spoke el­e­ments in­clude a com­pass mo­tif, which sig­ni­fies Good­wood’s rep­u­ta­tion as a global cen­tre of man­u­fac­tur­ing ex­cel­lence.

A Home of Rolls-Royce Phan­tom was pre­sented at the events in Sin­ga­pore and Tai­wan, while cus­tomers in Hong Kong got to view the collection’s Ghost Ex­tended Wheel­base edi­tion.

Dan Balmer, Gen­eral Man­ager for Asia Pa­cific, said: “Rolls-Royce Be­spoke is the jewel in the crown for the mar­que, and there is a grow­ing trend of cus­tomers in the re­gion com­mis­sion­ing be­spoke fea­tures.”

He added: “In Asia-Pa­cific (ex­clud­ing Main­land China), Rolls-Royce Be­spoke grew 50 per cent year on year. Phan­tom cus­tomers in Sin­ga­pore have one of the high­est rates in the world for be­spoke con­tent in their cars.”

Paul Har­ris, Rolls-Royce Mo­tor Cars’ Re­gional Di­rec­tor for Asia Pa­cific, added: “Our con­sid­ered view is that Rolls-Royce has taken its place as man­u­fac­turer of the world’s pin­na­cle of su­per-lux­ury goods – an achieve­ment built on the pas­sion and com­mit­ment of ev­ery craftsper­son em­ployed at Good­wood.

“This beau­ti­ful collection is a fit­ting way to cel­e­brate an ex­tra­or­di­nary decade.”

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