Touch­ing His­tory

Pinnacle (Singapore) - - CONTENTS -

Rolls-Royce’s lat­est and most pow­er­ful model, Wraith, is prov­ing to be a big hit in South Korea, with the brand’s lo­cal dealer com­ment­ing that nu­mer­ous or­ders for the coupé were placed even be­fore its of­fi­cial launch in Seoul last Oc­to­ber.

Paul Har­ris, Rolls-Royce Mo­tor Cars’ Re­gional Di­rec­tor for Asia Pa­cific, also added dur­ing the launch event that the new model will be used to spear­head a per­cep­tion change.

“Wraith is the car that will drive the per­cep­tional change of Rolls-Royce,” said Har­ris. “We will tar­get a younger and more dy­namic au­di­ence.The more pow­er­ful car will be even more ap­peal­ing.”

Wraith is priced from 390 mil­lion won (S$460,000) in South Korea.The mar­que is con­fi­dent that the coupé, which of­fers sublime power and com­fort, will pro­vide a fur ther boost to their sales in Asia.

“Phan­tom has been our iconic Rolls-Royce car, and Ghost is an ev­ery­day car for our highly suc­cess­ful cus­tomers. It’s now Wraith’s turn to con­tinue the decade-long suc­cess in South Korea,” said Har­ris.

“We be­lieve this is timely as the (Korean) econ­omy continues to grow and new cus­tomers ap­proach our brand,” he added.

Wraith also made its In­done­sia de­but last Novem­ber to a pri­vate au­di­ence in Jakarta. Since then, Be­spoke sales in that coun­try have risen by over 100 per cent – tes­ta­ment to its in­creas­ingly so­phis­ti­cated clien­tele.To cater to this de­mand, Dan Balmer, Gen­eral Man­ager for Asia Pa­cific of Rolls-Royce Mo­tor Cars, an­nounced that Wraith would be the first car to be launched with the Be­spoke pro­gramme from the start of pro­duc­tion.

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