Rolls-Royce’s latest and most powerful model, Wraith, is proving to be a big hit in South Korea, with the brand’s local dealer commenting that numerous orders for the coupé were placed even before its official launch in Seoul last October.
Paul Harris, Rolls-Royce Motor Cars’ Regional Director for Asia Pacific, also added during the launch event that the new model will be used to spearhead a perception change.
“Wraith is the car that will drive the perceptional change of Rolls-Royce,” said Harris. “We will target a younger and more dynamic audience.The more powerful car will be even more appealing.”
Wraith is priced from 390 million won (S$460,000) in South Korea.The marque is confident that the coupé, which offers sublime power and comfort, will provide a fur ther boost to their sales in Asia.
“Phantom has been our iconic Rolls-Royce car, and Ghost is an everyday car for our highly successful customers. It’s now Wraith’s turn to continue the decade-long success in South Korea,” said Harris.
“We believe this is timely as the (Korean) economy continues to grow and new customers approach our brand,” he added.
Wraith also made its Indonesia debut last November to a private audience in Jakarta. Since then, Bespoke sales in that country have risen by over 100 per cent – testament to its increasingly sophisticated clientele.To cater to this demand, Dan Balmer, General Manager for Asia Pacific of Rolls-Royce Motor Cars, announced that Wraith would be the first car to be launched with the Bespoke programme from the start of production.