Against the Odds

Pinnacle (Singapore) - - DOSSIER -

China’s elite cer­tainly has an ap­petite for qual­ity and crafts­man­ship, re­gard­less of the cir­cum­stance. De­spite neg­a­tive mar­ket sen­ti­ments in the mass-lux­ury au­to­mo­tive seg­ment, Rolls-Royce Mo­tor Cars China en­joyed strong sales last year due to sus­tained de­mand for Phan­tom and Ghost mod­els, in ad­di­tion to good growth in Be­spoke sales.

Else­where in Asia, Rolls-Royce Mo­tor Cars ex­panded its pres­ence in Ja­pan with a new deal­er­ship in Osaka, in ad­di­tion to a sig­nif­i­cant show­room up­grade in Tokyo.

The ex­pan­sion into new and emerg­ing mar­kets is a key par t of Rolls-Royce’s busi­ness strat­egy, and it is no sur­prise that the com­pany de­cided to es­tab­lish a pres­ence in the Philip­pines.The coun­try is en­joy­ing dou­ble-digit growth in the num­ber of ul­tra-high-net­worth in­di­vid­u­als, and the econ­omy had grown by 13.8 per­cent be­tween 2012 and 2013.

Rolls-Royce’s lat­est model, Wraith, be­gan reach­ing cus­tomers late last year, and the com­pany ex­pects a younger gen­er­a­tion of con­fi­dent Asian en­trepreneurs to play a key role in the mar­que’s con­tin­ued suc­cess in the Asia-Pa­cific re­gion.

“I am de­lighted to re­port very pleas­ing growth across Asia. Con­tin­u­ing suc­cess in ex­ist­ing mar­kets and suc­cess­fully ex­e­cuted en­try into emerg­ing ter­ri­to­ries form a key part of our long-term sus­tain­able growth plans,” said Rolls-Royce Mo­tor Cars Chief Ex­ec­u­tive Torsten Müller-Ötvös.

“Amid a back­drop of chal­leng­ing mar­ket con­di­tions for mass-lux­ury man­u­fac­tur­ers, Rolls-Royce continues to ob­serve good, pos­i­tive growth in China. This is re­flected in sus­tained de­mand for highly Be­spoke Rolls-Royce mo­tor cars in the re­gion.”

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