Against the Odds
China’s elite certainly has an appetite for quality and craftsmanship, regardless of the circumstance. Despite negative market sentiments in the mass-luxury automotive segment, Rolls-Royce Motor Cars China enjoyed strong sales last year due to sustained demand for Phantom and Ghost models, in addition to good growth in Bespoke sales.
Elsewhere in Asia, Rolls-Royce Motor Cars expanded its presence in Japan with a new dealership in Osaka, in addition to a significant showroom upgrade in Tokyo.
The expansion into new and emerging markets is a key par t of Rolls-Royce’s business strategy, and it is no surprise that the company decided to establish a presence in the Philippines.The country is enjoying double-digit growth in the number of ultra-high-networth individuals, and the economy had grown by 13.8 percent between 2012 and 2013.
Rolls-Royce’s latest model, Wraith, began reaching customers late last year, and the company expects a younger generation of confident Asian entrepreneurs to play a key role in the marque’s continued success in the Asia-Pacific region.
“I am delighted to report very pleasing growth across Asia. Continuing success in existing markets and successfully executed entry into emerging territories form a key part of our long-term sustainable growth plans,” said Rolls-Royce Motor Cars Chief Executive Torsten Müller-Ötvös.
“Amid a backdrop of challenging market conditions for mass-luxury manufacturers, Rolls-Royce continues to observe good, positive growth in China. This is reflected in sustained demand for highly Bespoke Rolls-Royce motor cars in the region.”