Pi­o­neer­ing Ex­cel­lence

Pinnacle (Singapore) - - DOSSIER -

And Rolls-Royce Mo­tor Cars is do­ing just that in cre­at­ing its two new mod­els that re­de­fine what a su­per-lux­ury car should be: unique, hand­crafted, beau­ti­ful and rare.

The first, the new Rolls-Royce Dawn is a strik­ingly beau­ti­ful con­vert­ible, which was launched on­line on Septem­ber 8, be­fore pre­mier­ing at the Frank­furt In­ter­na­tional Mo­tor Show on Septem­ber 15.

It has taken in­spi­ra­tion from an­other fa­mous and rare Rolls-Royce name first used in 1949 by the orig­i­nal Sil­ver Dawn.The name harks back to the com­pany’s dis­tant past while promis­ing fresh new pos­si­bil­i­ties.

Spe­cific en­gi­neer­ing and manufacturing at­ten­tion was paid to en­sure the new Dawn is un­com­pro­mis­ing in ev­ery as­pect of its de­sign. Fea­tur­ing 80 per cent unique body pan­els and the qui­etest roof mech­a­nism, the Rolls-Royce Dawn is quite sim­ply, the sex­i­est Rolls-Royce ever built.

The sec­ond model, de­vel­oped un­der Project Cul­li­nan, was con­firmed early this year in an open let­ter is­sued jointly by Rolls-Royce Mo­tor Cars Chair­man Pe­ter Sch­warzen­bauer and Chief Ex­ec­u­tive Of­fi­cer Torsten Müller-Ötvös. It will fea­ture an all­wheel-drive sus­pen­sion sys­tem that will de­liver on Rolls-Royce’s hall­mark “magic-car­pet” ride both on and off-road, and will be “Ef­fort­less… Every­where”.

The even­tual high-sided, all-ter­rain mo­tor car will em­body the pi­o­neer­ing and ad­ven­tur­ous spirit of Charles Rolls, as well as Sir Henry’s ded­i­ca­tion to en­gi­neer­ing and in­no­va­tion.The en­gi­neer­ing mule is be­ing tested to en­sure that it de­liv­ers the same un­ri­valled ride qual­ity on loose sur­faces and chal­leng­ing ter­rain as it does on the road.

Sir Henry Royce once fa­mously said:“When it does not ex­ist, de­sign it.”


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