A Law Unto Her­self

QUEENIE ROSITA LAW is on a mis­sion to bridge the worlds of life­style and art.

Prestige (Singapore) - - CONTENTS - p ra­makr­ish­nan re­ports

when told she looks years younger than her 30 years, Queenie Rosita Law doesn’t em­brace the com­pli­ment with com­plete rel­ish.

“Thank you, you’re very kind to say that,” she says with a know­ing smile. “But you know when you’re head­ing to a business ap­point­ment with ex­ec­u­tives or meet­ing im­por­tant peo­ple and they don’t take you se­ri­ously at first, then it’s not so great to look young. I had a meet­ing in Paris and they kept me wait­ing in the lobby. They thought I was there for an in­tern­ship. That can be dif­fi­cult, but then I have to stride in con­fi­dently and prove my­self.”

As heiress to the Bossini cloth­ing em­pire and be­ing the mid­dle child in a trio of sib­lings, she could per­haps be ex­pected to toe the fam­ily line and join the gar­ment or ho­tel business, both of which the Law fam­ily has long been in­volved in. But Law took mat­ters into her own hands.

Cur­rently, she’s di­rec­tor of Pro­duc­tion Q, a cre­ative agency with top-tier clients such as the Man­darin Ori­en­tal and Lane Craw­ford that pro­duces cam­paigns, and ar­ranges events and ex­hi­bi­tions. “At first, per­haps my fa­ther (Ray­mond Law) was a bit pes­simistic. He was look­ing at the bot­tom line. ‘What are the num­bers, what will your profit mar­gin be?’ I was look­ing at what I can do that’s cre­ative and will in­spire peo­ple. Suc­cess is tan­gi­ble in prop­erty and business, but not in art. I opened his eyes — es­pe­cially when I was work­ing on a project with Man­darin Ori­en­tal. He started un­der­stand­ing that this wasn’t just fun and games, I was seek­ing some­thing — and ful­fill­ing a vi­sion.”

Law has also ven­tured into pub­lish­ing with lux­u­ri­ous guide­books on Hong Kong and Sin­ga­pore — and there’s one on Paris in the works. Then there’s her blog, pho­tog­ra­phy, writ­ing and col­lab­o­ra­tions with lo­cal artists...it’s hard to pin her down.

“I started my com­pany in 2014, but it wasn’t un­til I fully fo­cused on my own creations that I re­alised where I want it to go,” she says. “Pro­duc­tion Q of­fers art-cen­tred life­style creations that, the way I see it, in­spire an emo­tional en­gage­ment by weav­ing com­pelling im­agery into a story. I wanted to mix and bridge the worlds be­tween art and life­style, as I be­lieve art should be en­joyed by ev­ery­one.”

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