A Law Unto Herself
QUEENIE ROSITA LAW is on a mission to bridge the worlds of lifestyle and art.
when told she looks years younger than her 30 years, Queenie Rosita Law doesn’t embrace the compliment with complete relish.
“Thank you, you’re very kind to say that,” she says with a knowing smile. “But you know when you’re heading to a business appointment with executives or meeting important people and they don’t take you seriously at first, then it’s not so great to look young. I had a meeting in Paris and they kept me waiting in the lobby. They thought I was there for an internship. That can be difficult, but then I have to stride in confidently and prove myself.”
As heiress to the Bossini clothing empire and being the middle child in a trio of siblings, she could perhaps be expected to toe the family line and join the garment or hotel business, both of which the Law family has long been involved in. But Law took matters into her own hands.
Currently, she’s director of Production Q, a creative agency with top-tier clients such as the Mandarin Oriental and Lane Crawford that produces campaigns, and arranges events and exhibitions. “At first, perhaps my father (Raymond Law) was a bit pessimistic. He was looking at the bottom line. ‘What are the numbers, what will your profit margin be?’ I was looking at what I can do that’s creative and will inspire people. Success is tangible in property and business, but not in art. I opened his eyes — especially when I was working on a project with Mandarin Oriental. He started understanding that this wasn’t just fun and games, I was seeking something — and fulfilling a vision.”
Law has also ventured into publishing with luxurious guidebooks on Hong Kong and Singapore — and there’s one on Paris in the works. Then there’s her blog, photography, writing and collaborations with local artists...it’s hard to pin her down.
“I started my company in 2014, but it wasn’t until I fully focused on my own creations that I realised where I want it to go,” she says. “Production Q offers art-centred lifestyle creations that, the way I see it, inspire an emotional engagement by weaving compelling imagery into a story. I wanted to mix and bridge the worlds between art and lifestyle, as I believe art should be enjoyed by everyone.”