BLOWN AWAY

Four years and a research investment of £50 million later, DYSON impresses with the release of its first hairdryer, the Dyson Supersonic, which is making waves for its unique design. Hollow in the middle, the gadget taps on its patented Air Multiplier technology that increases the volume of air drawn into its motor, resulting in a high-pressured jet that dries your mane quicker but quieter. It also possesses an intelligent heat control feature so heat damage to the hair is avoided. Hair shine is also maintained.