STAR Gaz­ing

Who are the 10 hottest celebrity watch am­bas­sadors on the cir­cuit right now? re­ports

Prestige (Singapore) - - WATCHES - Aaron de silva

truth be told, most watch col­lec­tors pay lit­tle at­ten­tion to the Hol­ly­wood, Bol­ly­wood or Hal­lyu­wood star that is seen pro­mot­ing their favourite brand or watch model. After all, they rea­son, watches are sup­posed to be ap­pre­ci­ated and ac­quired on the ba­sis of their own mer­its. De­spite this, watch brands con­tinue to sign up and pay for fa­mous faces to front their ad cam­paigns and wear their watches to pub­lic events and in their films and mu­sic videos. Th­ese brands be­lieve celebrity en­dorse­ments and the power of affin­ity, an un­abashed at­trac­tion that fans re­serve for their favourite stars, have the po­ten­tial of growing a new cus­tomer base. We pick 10 of the hottest and most re­cent signees — the ones we feel have the best po­ten­tial to win the hearts and minds of con­sumers.

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