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Ten­nis his­tory was made in Jan­uary when Amer­i­can

Ser­ena Wil­liams be­came the most pro­lific ten­nis player in the open-era. With an rose gold ladies Mil­lenary strapped to her wrist, she de­feated her sis­ter Venus in two sets to clinch her seventh Aus­tralian Open ti­tle and a record-break­ing 23 grand slam wins. The pre­vi­ous record of 22 wins had been held by Ger­man ten­nis star Ste­ Graf. In a novel move to em­brace the In­ter­net age, OMEGA launched a spe­cial edi­tion time­piece ex­clu­sive to its so­cial me­dia chan­nels in Jan­uary. Re­ceived with much en­thu­si­asm by watch con­nois­seurs, all 2,012 pieces of the Speed­mas­ter “Speedy Tues­day” Lim­ited Edi­tion sold out within four hours of the cam­paign’s launch, prompt­ing mar­ket­ing ef­forts to be halted.

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