STREET SMART

London’s top tai­lors – and their clients – are keep­ing the Sav­ile Row suit on the cut­ting edge.

Robb Report Singapore - - Grand Openings - By JILL NEW­MAN AND ANUSH BEN­LIYAN

On a bright sum­mer day on London’s Sav­ile Row, it’s easy to no­tice the shift in men’s at­tire. The days of busi­ness­men walk­ing along the famed thor­ough­fare in struc­tured, strong-shoul­dered power suits paired with the com­pul­sory dress shirt, neck­tie and pocket square are a thing of the past.

Now it is com­mon to see men wear­ing re­laxed tai­lored jack­ets, trousers and open-col­lared shirts and exuding the re­laxed con­fi­dence that comes with com­fort­able clothes.

“To­day it is all about choices, and men have a very clear opin­ion about how they want to look,” says Carlo Bran­delli, free­lance cre­ative di­rec­tor for Kil­gour ( kil­gour.com), which has op­er­ated a tai­lored­cloth­ing busi­ness on Sav­ile Row since 1880.

This evo­lu­tion is ev­i­dent in store win­dows on the Row, as it is known among in­sid­ers. On dis­play are more modern suits and sportier clothes, and, for the first time in Sav­ile Row’s his­tory, a woman’s name is above the door of a tai­lor shop. Kathryn Sar­gent ( www. kathryn­sar­gent.com), for­merly of Gieves & Hawkes, launched her own com­pany in 2012 and de­buted her own tai­lor­ing house on the Row in April.

“To­day it is all about choices, and men have a very clear opin­ion

about how they want to look.”

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