London’s top tailors – and their clients – are keeping the Savile Row suit on the cutting edge.
On a bright summer day on London’s Savile Row, it’s easy to notice the shift in men’s attire. The days of businessmen walking along the famed thoroughfare in structured, strong-shouldered power suits paired with the compulsory dress shirt, necktie and pocket square are a thing of the past.
Now it is common to see men wearing relaxed tailored jackets, trousers and open-collared shirts and exuding the relaxed confidence that comes with comfortable clothes.
“Today it is all about choices, and men have a very clear opinion about how they want to look,” says Carlo Brandelli, freelance creative director for Kilgour ( kilgour.com), which has operated a tailoredclothing business on Savile Row since 1880.
This evolution is evident in store windows on the Row, as it is known among insiders. On display are more modern suits and sportier clothes, and, for the first time in Savile Row’s history, a woman’s name is above the door of a tailor shop. Kathryn Sargent ( www. kathrynsargent.com), formerly of Gieves & Hawkes, launched her own company in 2012 and debuted her own tailoring house on the Row in April.
“Today it is all about choices, and men have a very clear opinion
about how they want to look.”