Hoos­ing jew­ellery takes time.

Robb Report Singapore - - Style -

CMany of our cus­tomers spend one or two hours in the store and leave with­out buy­ing any­thing, then re­turn the next day to look at some­thing dif­fer­ent. It’s nor­mal, be­cause it’s a big pur­chase; it’s not like buy­ing tis­sue pa­per or veg­eta­bles at the su­per­mar­ket. It’s a very per­sonal ex­pe­ri­ence.

be­cause it’s some­thing you can’t lie about. We’ll tell the cus­tomer: ‘In this di­a­mond, the in­clu­sion is at the top, right in the mid­dle of the ta­ble. It’s very vis­i­ble and can­not be hid­den. In the other di­a­mond, which is of the same price and grade be­cause there’s also an in­clu­sion, the flaw is lo­cated on the side of the facet and isn’t vis­i­ble when the stone is viewed from the top. This makes the sec­ond di­a­mond a bet­ter buy.’ We never want cus­tomers to make a bad pur­chase.

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