Robb Report Singapore

Ricci rally

- By JILL NEWMAN

A Tuscan racetrack serves as the backdrop for a singular fashion show.

On a crisp day last autumn, Stefano Ricci gathered an intimate group of friends and Italian press at Tuscany’s Mugello Circuit to unveil his autumn 2018 collection. This was no ordinary fashion show. The Florentine native presented his latest looks alongside 20 of his prized vintage automobile­s on the closed racetrack. “This collection represents a new chapter for our brand,” says Ricci, who establishe­d the family-owned company in 1972. “The cars and raceway connect to today’s dynamic, fast-paced men, and we created clothing for their lifestyle.”

At the daylong event, models in Ricci’s new sportswear mingled with guests. “This sportswear collection is fun, younger and comfortabl­e, but it remains elegant,” says Ricci’s son Filippo, the company’s creative director (pictured here with his brother — and the brand’s CEO — Niccolo).

Inspired by the stylish lines and attention to detail in Ricci’s prized vintage cars, the new pieces include ultrasoft lambskin motorcycle jackets in slightly slimmer silhouette­s, lightweigh­t jackets in a waterproof technical silk fabric and unlined cashmere blazers that are ideal for travelling.

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“The cars and raceway connect to today’s dynamic, fast-paced men, and we created clothingfo­r their lifestyle.”

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