Ge­orge Clev­er­ley

Robb Report Singapore - - The Bespoke Issue -

In op­er­a­tion for six decades, renowned Bri­tish be­spoke and ready-to-wear shoe­maker Ge­orge Clev­er­ley has main­tained a strong pres­ence in Asia for more than half its ex­is­tence. CEO Ge­orge Glas­gow Jr says: “I think Bri­tish brands ap­peal so strongly to the Asian mar­ket be­cause of the his­tory and her­itage in crafts­man­ship and style that they pos­sess. Bri­tish brands are known for mak­ing things by hand and per­fect­ing the process and prod­uct over many gen­er­a­tions.”

The sec­ond gen­er­a­tion to helm the busi­ness, Glas­gow’s fa­ther Ge­orge Snr is the com­pany’s co­pro­pri­etor and a master shoe­maker trained by epony­mous founder, Ge­orge Clev­er­ley. Glas­gow says cus­tomers in Asia ap­pre­ci­ate the fact that, along with a se­nior mem­ber of the shoe­mak­ing work­shop, ei­ther he or his dad will al­ways be present at be­spoke trunk shows. “It al­lows us to build a very close re­la­tion­ship with our cus­tomers. They value know­ing we’re a fam­ily-owned and op­er­ated busi­ness, hand­craft­ing au­then­tic, 100 per cent English-made prod­ucts, ex­actly the same way it was done 50 years ago.”

Glas­gow says: “We’ve been com­ing to Sin­ga­pore for al­most a decade now and cur­rently hold trunk shows with Colony Cloth­ing twice a year.” He praises the taste of the lo­cal clien­tele. “We find our Sin­ga­porean cus­tomers in­cred­i­bly dis­cern­ing and knowl­edge­able – true lux­ury con­nois­seurs and bon vi­vants – with a great ap­pre­ci­a­tion for ex­otic hides

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