Shape (Singapore) - - Shape Your Life -

We can’t help it; “mon­key see, mon­key do” is hard­wired into our brains. How­ever, the era of the mega-in­flu­encer is wan­ing, with con­sumer trust go­ing on a de­cline. Mi­croin­flu­encers – ac­tive so­cial-me­dia users who in­spire higher en­gage­ment and brand loy­alty, de­spite hav­ing a smaller fol­lower count – are now in­creas­ingly favoured. Since any­one with 1,000 or so fol­low­ers qual­ify as a mi­cro-in­flu­encer, it means that it’s now much eas­ier for you to mon­e­tise your love of a par­tic­u­lar brand or prod­uct. Get it right and mini-celeb­dom awaits, along with some de­cent earn­ings to give your wealth a nice up­lift.

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