We can’t help it; “monkey see, monkey do” is hardwired into our brains. However, the era of the mega-influencer is waning, with consumer trust going on a decline. Microinfluencers – active social-media users who inspire higher engagement and brand loyalty, despite having a smaller follower count – are now increasingly favoured. Since anyone with 1,000 or so followers qualify as a micro-influencer, it means that it’s now much easier for you to monetise your love of a particular brand or product. Get it right and mini-celebdom awaits, along with some decent earnings to give your wealth a nice uplift.