This is the season for you to achieve your selfie skin goals. Your first step is finding a foundation that truly matches your skin colour. If you’ve failed at that in the past – and so many of us have – then you’ve probably felt that foundation made you look worse. It’s worth giving it another go, because major brands now offer shade ranges that number in the 30s and 40s, vastly improving your chance of meeting the one. “To choose correctly, shop for foundation during the day, so you can swipe the options on your jawline and then check them in the sunlight,” says Bobbi Brown Pro Artist Tia Hebron. The foundation should also conceal pimples, dark marks, pores and scars, so you can maintain a picture-ready complexion anytime. “For that, you want a matte finish,” Kristy says. “It camouflages textured skin, and radiates smoothness and clarity.” Covergirl Trublend Matt Made foundation ($22, https://shopping-district.net) and Cover Fx Power Play Foundation ($68, Sephora) are both matte formulas that come in 40 shades.
“Match your base to the colour your skin is now, not what you think it might be in the future.” – Bobbi Brown makeup artist Tia Hebron