Life Made Easy


Simply Her (Singapore) - - Relative Values -

She’s been blog­ging un­der her pseu­do­nym, Ai Sakura, for two-and-half years and won Best Fam­ily Blog at the Sin­ga­pore Blog Awards 2013. The 29-year-old work­ing mum shares tips on how to main­tain a good blog.

• A (cy­ber)space to call your own Get your own do­main name, like a per­sonal dot­com site, says Ai. “It’s eas­ier to mar­ket your­self. Reg­is­ter­ing a do­main name starts from $10 a year.”

• Make it easy Keep it “clean”, says Ai. “Try to use a white back­ground, and have just three to five full sto­ries to a page. Some blog­gers use a ‘read more’ link that ex­pands to the full story when you click on it, to fit more sto­ries into a page and still pro­vide for easy scrolling.”

• Don’t for­get vi­su­als Add pic­tures to your sto­ries, al­though you don’t have to do it for ev­ery blog en­try. “Your pic­tures should be rel­e­vant to your topic, and en­hance what you’re say­ing.” If you don’t have the im­ages you want, source roy­al­tyfree ones on iS­tock­photo or stock.xchng, sug­gests Ai.

• Keep ar­ti­cles short Ide­ally, a blog post should be around 300 to 500 words, but if you have a lot to say, “write a fea­ture se­ries,” says Ai. “It’s eas­ier for read­ers to digest the in­for­ma­tion and makes them want to re­turn to dis­cover the whole story.”

• Add value “If you like do­ing crafts with your kids, don’t just blog about it – give tu­to­ri­als so read­ers can do them too,” sug­gests Ai.

• Have a post­ing sched­ule “I try to blog on cer­tain days of the week, so my read­ers can ex­pect an en­try on that day.”

In The Spot­light...

AI SAKURA blog­ger at www.saku­ra­

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