Meet Our Judges
Alvin Foh, senior stylist from Urban hair by Gin rich There’s never a dull day for the softspoken hairstylist of 19 years, whether he’s doing trims or total hair transformations for his clients. This humble hair maestro is highly recommended on online beauty forums for his cuts and personable service. He is always keen to share his knowledge and gets excited when he discovers new products.
Ashley Soh (right) and Diana Goh, founders of Blow + Bar With a combined 15 years in the hair and beauty industry, Ashley and Diana understand that your hairstyle makes a big first impression. Their team of experts offers mainly blowouts, and can also give you a full grooming session with a manicure and makeup. To date, their hairstylists have done more than 3,000 blowouts and updos!
Celia Tham, founder of Bloc+ Celia’s eyes light up when you talk to her about hair. She spent seven years as a trainer in Kuala Lumpur, Malaysia, then became an education manager on hair products in Singapore. These days, you’ll find her working her scissors at her salon, and also doing editorial and commercial work.
Michael Chiew, leading stylist with Hair loom He taught hairstyling techniques for two years before becoming a fully fledged stylist. Michael has had over 12 years’ experience, and enjoys creating transformational looks for his clients. He has done many editorial shoots for local and regional magazines, and worked on the Vidal Sassoon campaign earlier this year.
Sam Chok, associate director of Chez Vous The bubbly hairstylist has been in the business for 12 years, but he doesn’t rest on his laurels. He keeps himself updated with courses by Vidal Sassoon and Redken, and was even selected to be a Senior Redken Expert. The proud new father of one is always more than happy to share what he has picked up along the way.
Simone Wu, beauty editor Simply Her’s resident beauty editor has spent more than nine years testing hair products on the job, looking out for the best ones. While she enjoys discovering value-for-money products that perform brilliantly, she also loves to indulge in luxury formulas that transform a daily routine into a pampering ritual.