Au­drey Yap, 34

Simply Her (Singapore) - - Singhealth Special -

WAS: Fi­nan­cial an­a­lyst at a multi­na­tional cor­po­ra­tion NOW: Founder, La­bel Of Love Stu­dio (­beloflove.big­car­, which spe­cialises in per­son­alised rompers, tees and name la­bels. “I was look­ing for name la­bels for my el­dest son when he started school at the age of three. I wanted high­qual­ity ones that looked good and would last him the school year, as I’d be us­ing them on his wa­ter bot­tles and other be­long­ings.

“I couldn’t find any in Sin­ga­pore, so I ended up buy­ing them from the US. That got me think­ing about pro­duc­ing my own, so I started a web­site to sell them. When my sec­ond child was born nearly two years ago, I ex­panded my range to in­clude per­son­alised rompers and tees fea­tur­ing whim­si­cal de­signs.

“I worked my fi­nan­cial an­a­lyst job in the day and han­dled all my on­line or­ders at night, after the kids were asleep. Although I got im­mense sat­is­fac­tion from start­ing some­thing new, the hours were long, crazy and tir­ing. And in the morn­ing, I’d still have to be alert for my day job.

“In March 2013, after work­ing for almost seven years at the company – and while preg­nant with my third child – I de­cided to fo­cus on my business full-time.

“My life is a lot dif­fer­ent now. Most of my time is spent in front of the com­puter, although I plan my work hours around my kids’ sched­ules – 9-11am while they’re at school or en­joy­ing TV time, 2-5pm dur­ing their af­ter­noon nap, and 11pm-1am. On week­ends, which are fam­ily time, I check my work e-mail on the go.

“I’m not just the owner of a small business; I han­dle ev­ery as­pect of my business, from idea gen­er­a­tion to sales, pro­duc­tion and de­liv­ery. I am also its cre­ative di­rec­tor, ac­coun­tant, mar­ket­ing man­ager,

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