Audrey Yap, 34
WAS: Financial analyst at a multinational corporation NOW: Founder, Label Of Love Studio (www.labeloflove.bigcartel.com), which specialises in personalised rompers, tees and name labels. “I was looking for name labels for my eldest son when he started school at the age of three. I wanted highquality ones that looked good and would last him the school year, as I’d be using them on his water bottles and other belongings.
“I couldn’t find any in Singapore, so I ended up buying them from the US. That got me thinking about producing my own, so I started a website to sell them. When my second child was born nearly two years ago, I expanded my range to include personalised rompers and tees featuring whimsical designs.
“I worked my financial analyst job in the day and handled all my online orders at night, after the kids were asleep. Although I got immense satisfaction from starting something new, the hours were long, crazy and tiring. And in the morning, I’d still have to be alert for my day job.
“In March 2013, after working for almost seven years at the company – and while pregnant with my third child – I decided to focus on my business full-time.
“My life is a lot different now. Most of my time is spent in front of the computer, although I plan my work hours around my kids’ schedules – 9-11am while they’re at school or enjoying TV time, 2-5pm during their afternoon nap, and 11pm-1am. On weekends, which are family time, I check my work e-mail on the go.
“I’m not just the owner of a small business; I handle every aspect of my business, from idea generation to sales, production and delivery. I am also its creative director, accountant, marketing manager,