Amutha Saravanan, 30
WAS: Research associate at an executive consultancy NOW: Co-founder of Da Vinci Group (www.davincisg.com), which provides educational services for children, adults and the elderly, as well as Amooo’s – An Original ., a ceramic-ware company. “I started my job in September 2010 and still work there parttime. In 2011, I fell in love with pottery. Soon after, my friends wanted to buy my creations, so in early 2012, I created Amooo’s – An Original .
“In addition to ceramic wares, I also offer fun-filled clay jamming sessions for families. I accept commissions and corporate gift projects too.
“As I honed my skills, I realised that pottery was fantastic for engaging the emotions, exercising the brain, and stimulating creative expression. My husband has a background in neurobiology, while mine is in clinical neuropsychology, so we started researching how we could link psychology with pottery. Da Vinci Group (DVG) was born in the latter half of 2012. We use pottery as a teaching tool to help our students understand multiple concepts and information.
“It was very difficult juggling a full-time job and both businesses, although I was open with my firm about my pottery business; my husband and I are partners in DVG.
“Life is a lot busier but it’s also more productive. I feel happy, fulfilled and accomplished every day. I feel empowered and I feel like I’m doing something important and purposeful with my life.
“On a typical day, I spend some time with my 14-month-old son before dropping him off at my mum’s or mum-in-law’s. Back at my home office, I work until about 4pm, and sometimes I pop out to meet clients.
“When I have commissions that I can do in my home studio, I work on them after my son is asleep, and sometimes I keep working into the wee hours if it is a large order.
“The payoff has been worth it. One DVG milestone was when we won our first account with a preschool to offer lessons there. The parents could see the benefits of our classes and wanted more. For Amooo’s – An Original ., a big moment arrived when I was commissioned by the organisers of the Singapore Mumpreneur Awards and Mama’s Bazaar to create gifts for the judges and guest of honour.
“I have big plans for both businesses. For DVG, we eventually want to build an academy for the arts and offer a neuroeducation-centred curriculum as an alternative to the current education system. Very soon, I feel that the time will come for me to take on the businesses full-time. We see huge potential in what we are doing.”