About Choo Yilin

Simply Her (Singapore) - - Fashion -

Founder and jew­ellery de­signer Choo Yilin es­tab­lished her epony­mous jew­ellery brand in 2008.

She ini­tially worked with the Hill Tribe ar­ti­sans of north­ern Thai­land, cre­at­ing jew­ellery that told im­por­tant sto­ries of con­ser­va­tion, her­itage and love.

Then, af­ter be­ing se­lected to present her work at Lon­don Jew­ellery Week, and be­ing nom­i­nated for the pres­ti­gious Mort Abel­son award – the first Asian de­signer to have that hon­our – Yilin took a hia­tus to pur­sue her MBA in Lon­don.

She re­turned to Sin­ga­pore in 2014, and fo­cused on build­ing her brand, and opened her first re­tail show­room in the her­itage­cen­tric neigh­bour­hood of Joo Chiat.

To­day, Choo Yilin’s readyto-wear jew­ellery as well as be­spoke ser­vices are avail­able at her Man­darin Gallery show­room and flag­ship store. You can also shop at www.chooy­ilin.com.

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