How to sell on Ama­zon in Sin­ga­pore

With the re­ports run­ning hot that the world’s largest on­line re­tailer is plan­ning to open in Sin­ga­pore in 2017, we sat down with Ama­zon ex­pert, Adam Hud­son, to find out how local en­trepreneurs can profit.

Singapore Business Review - - INTERVIEW -

you can track the daily sales of al­most any item on Ama­zon be­fore you de­cide that it’s a mar­ket that you’d like to en­ter. This greatly re­duces your risk and is a re­ally eye-open­ing ex­er­cise. You’ll be amazed at how much some peo­ple are mak­ing sell­ing the most ran­dom things.

You said that you like to sell items where de­sign mat­ters. Why is that im­por­tant?

As I men­tioned be­fore, those mega-cat­e­gories like wa­ter, toi­let pa­per, and laun­dry de­ter­gent are usu­ally dom­i­nated by fa­mous brands where peo­ple don’t care that much about the de­sign. So long as the price is right, they’re go­ing to go with a brand they know.

If you com­pare that with buy­ing a cof­fee press, if I find some­thing on Ama­zon by a com­pany that I’ve never heard of but it is de­signed and branded in a re­ally cool way, I’m prob­a­bly go­ing to buy that cof­fee press be­cause I re­ally like the look of it. This de­sign and brand­ing el­e­ment is where the small en­tre­pre­neur has an op­por­tu­nity.

What is the most im­por­tant thing to get right if you de­cide to start sell­ing prod­ucts on Ama­zon?

In many ways, Ama­zon is much like a dat­ing site. Peo­ple type in what they’re look­ing for and then Ama­zon shows them a bunch of dif­fer­ent op­tions.

Just like a dat­ing site, the first thing that cus­tomers do is look at the pho­tos.

So there’s two things to get right here. First, try to have a prod­uct that is de­signed in such a way that it stands out from the rest. In the dat­ing sce­nario, a guy with a kit­ten on his head is go­ing to stand out. So get­ting the cus­tomers’ at­ten­tion is the first bat­tle.

Sec­ond, you want to make sure that the pho­tos are ex­cep­tion­ally high qual­ity, be­cause that’s as close as they’re go­ing to get be­fore they make the or­der.

Where do you source prod­ucts from and do you have any tips for deal­ing with sup­pli­ers?

I source all of my prod­ucts from China. I found my first sup­pli­ers on al­ibaba.com, but to­day I visit the Can­ton Fair twice a year as well. My big­gest tip for sourc­ing prod­ucts is that you should rarely choose the cheap­est sup­plier.

On Ama­zon, be­cause of their re­view sys­tem, qual­ity is ev­ery­thing. If you ship low-qual­ity prod­ucts, you’ll soon have bad re­views from your cus­tomers and then you may as well not be there.

Where can peo­ple con­nect with you?

The best place is via my web­site, www.re­li­able. ed­u­ca­tion. I give away a free course there that teaches peo­ple how to start a suc­cess­ful busi­ness on Ama­zon.

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