How to sell on Amazon in Singapore
With the reports running hot that the world’s largest online retailer is planning to open in Singapore in 2017, we sat down with Amazon expert, Adam Hudson, to find out how local entrepreneurs can profit.
you can track the daily sales of almost any item on Amazon before you decide that it’s a market that you’d like to enter. This greatly reduces your risk and is a really eye-opening exercise. You’ll be amazed at how much some people are making selling the most random things.
You said that you like to sell items where design matters. Why is that important?
As I mentioned before, those mega-categories like water, toilet paper, and laundry detergent are usually dominated by famous brands where people don’t care that much about the design. So long as the price is right, they’re going to go with a brand they know.
If you compare that with buying a coffee press, if I find something on Amazon by a company that I’ve never heard of but it is designed and branded in a really cool way, I’m probably going to buy that coffee press because I really like the look of it. This design and branding element is where the small entrepreneur has an opportunity.
What is the most important thing to get right if you decide to start selling products on Amazon?
In many ways, Amazon is much like a dating site. People type in what they’re looking for and then Amazon shows them a bunch of different options.
Just like a dating site, the first thing that customers do is look at the photos.
So there’s two things to get right here. First, try to have a product that is designed in such a way that it stands out from the rest. In the dating scenario, a guy with a kitten on his head is going to stand out. So getting the customers’ attention is the first battle.
Second, you want to make sure that the photos are exceptionally high quality, because that’s as close as they’re going to get before they make the order.
Where do you source products from and do you have any tips for dealing with suppliers?
I source all of my products from China. I found my first suppliers on alibaba.com, but today I visit the Canton Fair twice a year as well. My biggest tip for sourcing products is that you should rarely choose the cheapest supplier.
On Amazon, because of their review system, quality is everything. If you ship low-quality products, you’ll soon have bad reviews from your customers and then you may as well not be there.
Where can people connect with you?
The best place is via my website, www.reliable. education. I give away a free course there that teaches people how to start a successful business on Amazon.