Fuji Xerox prod­ucts, so­lu­tions backed by “Genko-itchi”

Pres­i­dent Hiroshi Kuri­hara re­vealed Fuji Xerox’s three-pronged strength as a com­pany in a re­cently-held me­dia tour in Tokyo, Ja­pan.

Singapore Business Review - - EVENT COVERAGE: FUJI XEROX -

True to the Ja­panese cul­ture of pas­sion, pre­ci­sion, and ex­cel­lence, Fuji Xerox strives to de­liver prod­ucts, so­lu­tions, and ser­vices founded on a “unity of words and deeds,” or “Genko-itchi,” as they call it in Ja­panese.

Founded in 1962, Fuji Xerox was es­tab­lished as a joint ven­ture be­tween Rank Xerox Lim­ited and Fuji Photo Film Co., Ltd. With a cap­i­tal JPY20B (US$176M) and sales rev­enue of JPY1,183.4B (US$10.4B), Fuji Xerox is one of the ma­jor com­pa­nies in the field of doc­u­ment ser­vices and com­mu­ni­ca­tions.

Speak­ing be­fore the press at the Fuji Xerox Me­dia Tour held in Novem­ber 2016, pres­i­dent and rep­re­sen­ta­tive direc­tor Hiroshi Kuri­hara re­vealed Fuji Xerox’s three­p­ronged strength as a com­pany.

First is the com­pany’s abil­ity to carry out busi­ness pro­cesses. Sec­ond is their knowl­edge of un­struc­tured data, or data that are ex­changed in day-to-day work in mis­cel­la­neous forms such as con­ver­sa­tions, voice memos, or emails. “Fuji Xerox has been con­duct­ing re­search and de­vel­op­ment ini­tia­tives in the field of nat­u­ral lan­guage pro­cess­ing and knowl­edge pro­cess­ing. Through these re­searches, we are de­vel­op­ing a tech­nol­ogy that con­verts un­struc­tured data to easy-to-han­dle data. We are con­fi­dent to es­tab­lish a unique po­si­tion in the mar­ket in terms of big data,” said Kuri­hara.

Lastly, Fuji Xerox ex­cels in its abil­ity to gain in-depth knowl­edge of cus­tomer thru di­rect sales op­er­a­tions. Ac­cord­ing to Kat­suhiko Yana­gawa, direc­tor and ex­ec­u­tive vice pres­i­dent at Fuji Xerox, the com­pany is the first to es­tab­lish di­rect sales op­er­a­tions in emerg­ing economies in South­east Asia ahead of its com­peti­tors. The com­pany set up a sales sub­sidiary in Viet­nam in May 2010, as well as di­rectly-man­aged busi­ness bases in Myan­mar (April 2013) and Cam­bo­dia (Oc­to­ber 2015). In Myan­mar, the com­pany re­ported a four­fold in­crease in sales from 2013 to 2016, prov­ing that it has suc­ceeded in be­ing a pi­o­neer in these mar­kets.

But with more busi­nesses en­gag­ing in a dig­i­tal trans­for­ma­tion and launch­ing pa­per­less ini­tia­tives, com­pa­nies such as Fuji Xerox need to keep up with the chang­ing cus­tomer pref­er­ences. This is why Fuji Xerox has been ex­pand­ing be­yond its prin­ter/copier busi­ness and de­vel­op­ing its So­lu­tions & Ser­vices busi­ness since 2008. “Pa­per us­age might be de­creas­ing but it will never dis­ap­pear,” said Masashi Honda, se­nior vice pres­i­dent of Fuji Xerox, adding that there will al­ways be a de­mand for pa­per me­dia de­spite the in­creas­ing im­por­tance of dig­i­tal.

State-of-the-art Suzuka Cen­ter

About four hours away from the hus­tle and bus­tle of Tokyo lies the Fuji Xerox Suzuka Cen­ter in Suzuka-shi, Mie. Es­tab­lished in 2010, it is one of the four man­u­fac­tur­ing sites that the com­pany op­er­ates in Ja­pan and em­ploys a to­tal work­force of

1,621 as of Jan­uary 2016. “We in­cor­po­rate a re­source re­cy­cling pro­duc­tion sys­tem, where we not only col­lect used prod­ucts and parts but also as­sem­ble parts and prod­ucts us­ing re­us­able items, con­tribut­ing to the es­tab­lish­ment of an en­vi­ron­men­tally sus­tain­able so­ci­ety,” said Masa­haru Fu­rukawa, direc­tor of Suzuka Cen­ter.

Ac­cord­ing to Fuji Xerox, its In­te­grated Re­cy­cling Sys­tem is com­posed of three con­cepts: the cen­tral con­cept is the ‘clos­ed­loop sys­tem,’ in which post­con­sumer prod­ucts are ef­fec­tively reused as re­sources; the ‘in­verse man­u­fac­tur­ing,’ which aims to cre­ate prod­ucts with lit­tle en­vi­ron­men­tal im­pact un­der the premise that their parts are to be reused; and lastly, the ‘zero emis­sion,’ in which parts that can­not be reused are sep­a­rated, re­cy­cled, and used again as new ma­te­ri­als. By Rox­anne Primo Uy

Fuji Xerox Suzuka Cen­ter

Kat­suhiko yana­gawa

Masashi Honda

Hiroshi Kuri­hara

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