Fuji Xerox products, solutions backed by “Genko-itchi”
President Hiroshi Kurihara revealed Fuji Xerox’s three-pronged strength as a company in a recently-held media tour in Tokyo, Japan.
True to the Japanese culture of passion, precision, and excellence, Fuji Xerox strives to deliver products, solutions, and services founded on a “unity of words and deeds,” or “Genko-itchi,” as they call it in Japanese.
Founded in 1962, Fuji Xerox was established as a joint venture between Rank Xerox Limited and Fuji Photo Film Co., Ltd. With a capital JPY20B (US$176M) and sales revenue of JPY1,183.4B (US$10.4B), Fuji Xerox is one of the major companies in the field of document services and communications.
Speaking before the press at the Fuji Xerox Media Tour held in November 2016, president and representative director Hiroshi Kurihara revealed Fuji Xerox’s threepronged strength as a company.
First is the company’s ability to carry out business processes. Second is their knowledge of unstructured data, or data that are exchanged in day-to-day work in miscellaneous forms such as conversations, voice memos, or emails. “Fuji Xerox has been conducting research and development initiatives in the field of natural language processing and knowledge processing. Through these researches, we are developing a technology that converts unstructured data to easy-to-handle data. We are confident to establish a unique position in the market in terms of big data,” said Kurihara.
Lastly, Fuji Xerox excels in its ability to gain in-depth knowledge of customer thru direct sales operations. According to Katsuhiko Yanagawa, director and executive vice president at Fuji Xerox, the company is the first to establish direct sales operations in emerging economies in Southeast Asia ahead of its competitors. The company set up a sales subsidiary in Vietnam in May 2010, as well as directly-managed business bases in Myanmar (April 2013) and Cambodia (October 2015). In Myanmar, the company reported a fourfold increase in sales from 2013 to 2016, proving that it has succeeded in being a pioneer in these markets.
But with more businesses engaging in a digital transformation and launching paperless initiatives, companies such as Fuji Xerox need to keep up with the changing customer preferences. This is why Fuji Xerox has been expanding beyond its printer/copier business and developing its Solutions & Services business since 2008. “Paper usage might be decreasing but it will never disappear,” said Masashi Honda, senior vice president of Fuji Xerox, adding that there will always be a demand for paper media despite the increasing importance of digital.
State-of-the-art Suzuka Center
About four hours away from the hustle and bustle of Tokyo lies the Fuji Xerox Suzuka Center in Suzuka-shi, Mie. Established in 2010, it is one of the four manufacturing sites that the company operates in Japan and employs a total workforce of
1,621 as of January 2016. “We incorporate a resource recycling production system, where we not only collect used products and parts but also assemble parts and products using reusable items, contributing to the establishment of an environmentally sustainable society,” said Masaharu Furukawa, director of Suzuka Center.
According to Fuji Xerox, its Integrated Recycling System is composed of three concepts: the central concept is the ‘closedloop system,’ in which postconsumer products are effectively reused as resources; the ‘inverse manufacturing,’ which aims to create products with little environmental impact under the premise that their parts are to be reused; and lastly, the ‘zero emission,’ in which parts that cannot be reused are separated, recycled, and used again as new materials. By Roxanne Primo Uy
Fuji Xerox Suzuka Center