Notable chief marketing officers aged 40 and under
Singapore Business Review has put together a list of ten exceptional chief marketing officers (CMOS) based on their social reach, research contribution, trends or quantifiable objectives they have set, as well as influence. Each profile includes their achievements, professional experience, and the one thing we didn’t know about them. Enjoy the list!
Lee Jun Wen, 26, CMO, A Better Florist
Junwen is the head of product and marketing at A Better Florist. Previously, he was the head of product at Yodaa and was a UI/UX lead at Cardflight. A graduate of the NUS Overseas programme, Junwen has led A Better
Florist to 20x year-on-year growth. He has been involved in this new area of marketing where optimisation, UI/UX, and CRM are key components.
The young CMO, who once became a guitar instructor at Bowen Secondary and Kranji Secondary, loves to meditate.
Benny Chow, 30, CMO and co-founder, Firefly Photography
Benny is highly experienced in strategic marketing with a strong focus on brand development, and has fostered partnerships with government bodies and big-name organisations. He believes SEO must encompass the other digital marketing strategies so as to increase online visibility for businesses. Hence, Benny has enterprised SEO strategy/implementation for his work site from scratch to 1st ranking on search engines.
Before co-founding Firefly Photography, Benny was an inline-skating sports coach.
Roy Ang, 31, marketing and business development manager, Withers Khattarwong
Roy heads the marketing team in Withers Worldwide’s Singapore and Australia offices, covering Southeast Asia, India, and the Pacific. He oversees the planning, development, and execution of Withers’ marketing and business development initiatives. Roy has more than tripled the media mention of the firm and its partners in the local and international media within two years. He has also pioneered the digital marketing efforts in Singapore by growing the firm’s presence on platforms such as Linkedin, Twitter, and other online legal services referral platforms to raise the firm’s profile and to grow new business opportunities.
Roy has successfully doubled the number of client empanelment within 12 months. This expanded client base includes major banks, public sector agencies, and insurance companies in Singapore. In addition, he was responsible for planning and executing the Client Development Programme to cement the firm’s institutional relationship with clients in Singapore and the region.
Prior to joining Withers, Roy was the deputy head of marketing with the Singapore International Arbitration Centre, and has worked in market development roles with the Singapore Economic Development Board, major financial institutions, and one of the largest human resources companies.
Roy has travelled to 26 countries but he stopped counting, realising that travel is about depth and not breadth of experiences.
Justin Chow, 32, CMO and co-founder, Fundnel Limited
Justin is the cofounder and chief marketing officer of private investment platform Fundnel.
He is an entrepreneur who has founded three companies. Justin has created two successful retail brands: Jekyll & Hyde ranks as one of the top ten cocktail bars in Singapore, whilst Manicurious is voted as the best manicure bar by Style and Harpers Bazaar Magazine.
He built Fundnel from the ground to create a holistic reference brand in private investments for both businesses as well as investors in the space of just one and a half years. Under his efforts, Fundnel is recognised as a specialist equity-based digital platform that conducts and completes deals across Southeast Asia. Its syndication efforts are also particularly successful with institutional investors owing to extensive closed-loop marketing both online and offline, centralised around a core data engine developed for responsive targetting based on aggregated investor mandates. Fundnel’s success on the deal syndication front has led to a total of US$49M transacted on its platform during its first year. It was named “Fintech Company of the Year 2017” by The Asset.
Justin became an amateur bespoke cocktail bartender the day he opened doors for business at Jekyll & Hyde in 2013. His head barman cut his finger, and Justin had to learn how to make tipples on the job.
Marcus Loh, 33, vice president, marketing & corporate communication, PSB Academy
Marcus Loh is currently director of corporate communication for the Star Education
Group, a holding company of Baring Private Equity Asia. He serves concurrently as vice president of marketing and corporate communication at PSB Academy.
Marcus developed and spearheaded the academy’s strategic brand narrative, The Future Academy, which resulted in the academy’s pole-position in share-of-voice, digital follower-base and engagement, as well as media exposure in the private school category in 2016. The initiative also contributed to the tripling of qualified leads year-on-year and a corresponding growth in hot and warm leads.
PSB Academy was awarded “Best Private Education Institution” by the Business Excellence and Research Group and the “Best Private School for Engineering” by Careerbuilder. It was also lauded for its “Overall Outstanding Corporate Reputation Programme” by the Institute of Public Relations Singapore and was conferred the PRISM Award (Merit).
Marcus is proud of his ‘grand-daddy rock band’ which performs music from rock legends. He also plays the drums for the church choir and tries his best to not receive complaints from the congregation.