No­table chief mar­ket­ing of­fi­cers aged 40 and un­der

Singapore Business Review - - FIRST -

Sin­ga­pore Busi­ness Re­view has put to­gether a list of ten ex­cep­tional chief mar­ket­ing of­fi­cers (CMOS) based on their so­cial reach, re­search con­tri­bu­tion, trends or quan­tifi­able ob­jec­tives they have set, as well as in­flu­ence. Each pro­file in­cludes their achieve­ments, pro­fes­sional ex­pe­ri­ence, and the one thing we didn’t know about them. En­joy the list!

Lee Jun Wen, 26, CMO, A Bet­ter Florist

Jun­wen is the head of prod­uct and mar­ket­ing at A Bet­ter Florist. Pre­vi­ously, he was the head of prod­uct at Yo­daa and was a UI/UX lead at Card­flight. A grad­u­ate of the NUS Over­seas pro­gramme, Jun­wen has led A Bet­ter

Florist to 20x year-on-year growth. He has been in­volved in this new area of mar­ket­ing where op­ti­mi­sa­tion, UI/UX, and CRM are key com­po­nents.

The young CMO, who once be­came a gui­tar in­struc­tor at Bowen Sec­ondary and Kranji Sec­ondary, loves to med­i­tate.

Benny Chow, 30, CMO and co-founder, Fire­fly Pho­tog­ra­phy

Benny is highly ex­pe­ri­enced in strate­gic mar­ket­ing with a strong fo­cus on brand devel­op­ment, and has fos­tered part­ner­ships with gov­ern­ment bod­ies and big-name or­gan­i­sa­tions. He be­lieves SEO must en­com­pass the other dig­i­tal mar­ket­ing strate­gies so as to in­crease on­line vis­i­bil­ity for busi­nesses. Hence, Benny has en­ter­prised SEO strat­egy/im­ple­men­ta­tion for his work site from scratch to 1st rank­ing on search en­gines.

Be­fore co-found­ing Fire­fly Pho­tog­ra­phy, Benny was an in­line-skat­ing sports coach.

Roy Ang, 31, mar­ket­ing and busi­ness devel­op­ment man­ager, Withers Khat­tar­wong

Roy heads the mar­ket­ing team in Withers World­wide’s Sin­ga­pore and Aus­tralia of­fices, cov­er­ing South­east Asia, In­dia, and the Pa­cific. He over­sees the plan­ning, devel­op­ment, and ex­e­cu­tion of Withers’ mar­ket­ing and busi­ness devel­op­ment ini­tia­tives. Roy has more than tripled the me­dia men­tion of the firm and its part­ners in the lo­cal and in­ter­na­tional me­dia within two years. He has also pi­o­neered the dig­i­tal mar­ket­ing ef­forts in Sin­ga­pore by grow­ing the firm’s pres­ence on plat­forms such as Linkedin, Twit­ter, and other on­line le­gal ser­vices re­fer­ral plat­forms to raise the firm’s pro­file and to grow new busi­ness op­por­tu­ni­ties.

Roy has suc­cess­fully dou­bled the num­ber of client em­pan­el­ment within 12 months. This ex­panded client base in­cludes ma­jor banks, pub­lic sec­tor agen­cies, and in­sur­ance com­pa­nies in Sin­ga­pore. In ad­di­tion, he was re­spon­si­ble for plan­ning and ex­e­cut­ing the Client Devel­op­ment Pro­gramme to ce­ment the firm’s in­sti­tu­tional re­la­tion­ship with clients in Sin­ga­pore and the re­gion.

Prior to join­ing Withers, Roy was the deputy head of mar­ket­ing with the Sin­ga­pore In­ter­na­tional Ar­bi­tra­tion Cen­tre, and has worked in mar­ket devel­op­ment roles with the Sin­ga­pore Eco­nomic Devel­op­ment Board, ma­jor fi­nan­cial in­sti­tu­tions, and one of the largest hu­man re­sources com­pa­nies.

Roy has trav­elled to 26 coun­tries but he stopped count­ing, re­al­is­ing that travel is about depth and not breadth of ex­pe­ri­ences.

Justin Chow, 32, CMO and co-founder, Fund­nel Lim­ited

Justin is the co­founder and chief mar­ket­ing of­fi­cer of pri­vate in­vest­ment plat­form Fund­nel.

He is an en­tre­pre­neur who has founded three com­pa­nies. Justin has cre­ated two suc­cess­ful re­tail brands: Jekyll & Hyde ranks as one of the top ten cock­tail bars in Sin­ga­pore, whilst Man­i­cu­ri­ous is voted as the best man­i­cure bar by Style and Harpers Bazaar Mag­a­zine.

He built Fund­nel from the ground to cre­ate a holis­tic ref­er­ence brand in pri­vate in­vest­ments for both busi­nesses as well as in­vestors in the space of just one and a half years. Un­der his ef­forts, Fund­nel is recog­nised as a spe­cial­ist eq­uity-based dig­i­tal plat­form that con­ducts and com­pletes deals across South­east Asia. Its syndication ef­forts are also par­tic­u­larly suc­cess­ful with in­sti­tu­tional in­vestors ow­ing to ex­ten­sive closed-loop mar­ket­ing both on­line and off­line, cen­tralised around a core data en­gine de­vel­oped for re­spon­sive tar­get­ting based on ag­gre­gated in­vestor man­dates. Fund­nel’s suc­cess on the deal syndication front has led to a to­tal of US$49M trans­acted on its plat­form dur­ing its first year. It was named “Fin­tech Com­pany of the Year 2017” by The As­set.

Justin be­came an ama­teur be­spoke cock­tail bar­tender the day he opened doors for busi­ness at Jekyll & Hyde in 2013. His head bar­man cut his fin­ger, and Justin had to learn how to make tip­ples on the job.

Mar­cus Loh, 33, vice pres­i­dent, mar­ket­ing & cor­po­rate com­mu­ni­ca­tion, PSB Acad­emy

Mar­cus Loh is cur­rently direc­tor of cor­po­rate com­mu­ni­ca­tion for the Star Ed­u­ca­tion

Group, a hold­ing com­pany of Bar­ing Pri­vate Eq­uity Asia. He serves con­cur­rently as vice pres­i­dent of mar­ket­ing and cor­po­rate com­mu­ni­ca­tion at PSB Acad­emy.

Mar­cus de­vel­oped and spear­headed the acad­emy’s strate­gic brand nar­ra­tive, The Fu­ture Acad­emy, which re­sulted in the acad­emy’s pole-po­si­tion in share-of-voice, dig­i­tal fol­lower-base and en­gage­ment, as well as me­dia ex­po­sure in the pri­vate school cat­e­gory in 2016. The ini­tia­tive also con­trib­uted to the tripling of qual­i­fied leads year-on-year and a cor­re­spond­ing growth in hot and warm leads.

PSB Acad­emy was awarded “Best Pri­vate Ed­u­ca­tion In­sti­tu­tion” by the Busi­ness Ex­cel­lence and Re­search Group and the “Best Pri­vate School for En­gi­neer­ing” by Ca­reer­builder. It was also lauded for its “Over­all Out­stand­ing Cor­po­rate Rep­u­ta­tion Pro­gramme” by the In­sti­tute of Pub­lic Re­la­tions Sin­ga­pore and was con­ferred the PRISM Award (Merit).

Mar­cus is proud of his ‘grand-daddy rock band’ which per­forms mu­sic from rock leg­ends. He also plays the drums for the church choir and tries his best to not re­ceive com­plaints from the con­gre­ga­tion.

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