Chope secures $13m in recent funding
Singapore-based restaurant discovery and booking platform Chope recently raised $13m in funding backed by Asia-pacific investment firm Square Peg Capital and joined by C31 Ventures and Moelis Australia, as well as existing shareholders including NSI Ventures, Susquehanna International Group, DSG Consumer Partners, and SPH Ventures. Arrif Ziaudeen, CEO of Chope, said, “Chope looks forward to our next stage of growth with this new capital and strategic partnership. With these resources, we are positioned to invest significantly in our USPS of user experience and customer service, while deepening our reach into our markets across Asia.” Ziaudeen reckoned more than 1 million diners are using the Chope app to book restaurants.
Whilst that is a heartening number, the startup is now seeking to grow its business scope by increasing new product and technology investments, and hiring more staff. This means restaurants can look forward to a more feature-packed, all-in-one Chope platform for their business needs.
“We’re looking to tap on the potential to touch numerous other facets of those diners’ user journeys,” he said. “As for the specifics, we’ll share more as the features are released but at high level, it’s about building more ways for users to discover, book, and interact on Chope, better use of the huge amounts of data we have to personalise the experience, and a larger team to better service our clients and users.” Ziaudeen explained that constantly adding utility is a natural extension of Chope’s vision to provide a holistic experience and increasing value to diners and restaurants.