Chope se­cures $13m in re­cent fund­ing

Singapore Business Review - - STARTUPS -

Sin­ga­pore-based restau­rant dis­cov­ery and book­ing plat­form Chope re­cently raised $13m in fund­ing backed by Asia-pa­cific in­vest­ment firm Square Peg Cap­i­tal and joined by C31 Ven­tures and Moelis Aus­tralia, as well as ex­ist­ing share­hold­ers in­clud­ing NSI Ven­tures, Susque­hanna In­ter­na­tional Group, DSG Con­sumer Part­ners, and SPH Ven­tures. Ar­rif Zi­audeen, CEO of Chope, said, “Chope looks for­ward to our next stage of growth with this new cap­i­tal and strate­gic part­ner­ship. With these re­sources, we are po­si­tioned to in­vest sig­nif­i­cantly in our USPS of user ex­pe­ri­ence and cus­tomer ser­vice, while deep­en­ing our reach into our mar­kets across Asia.” Zi­audeen reck­oned more than 1 mil­lion din­ers are us­ing the Chope app to book res­tau­rants.

Whilst that is a heart­en­ing num­ber, the startup is now seek­ing to grow its busi­ness scope by in­creas­ing new prod­uct and tech­nol­ogy in­vest­ments, and hir­ing more staff. This means res­tau­rants can look for­ward to a more fea­ture-packed, all-in-one Chope plat­form for their busi­ness needs.

“We’re look­ing to tap on the po­ten­tial to touch nu­mer­ous other facets of those din­ers’ user jour­neys,” he said. “As for the specifics, we’ll share more as the fea­tures are re­leased but at high level, it’s about build­ing more ways for users to dis­cover, book, and in­ter­act on Chope, bet­ter use of the huge amounts of data we have to per­son­alise the ex­pe­ri­ence, and a larger team to bet­ter ser­vice our clients and users.” Zi­audeen ex­plained that con­stantly adding util­ity is a nat­u­ral ex­ten­sion of Chope’s vi­sion to pro­vide a holis­tic ex­pe­ri­ence and in­creas­ing value to din­ers and res­tau­rants.

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