AM­BAS­SADOR BRIEF­ING GER­MANY

Singapore Business Review - - FIRST -

Dr Ul­rich A. Sante was ap­pointed as am­bas­sador of Ger­many to Sin­ga­pore in July 2017. He shared his thoughts on Sin­ga­pore and Ger­many’s busi­ness re­la­tions. “The Ger­man econ­omy is well known as an ex­port econ­omy, thriv­ing upon selling Ger­man prod­ucts and ser­vices in for­eign mar­kets. “Ger­man En­gi­neer­ing” is not just a la­bel. It’s the ex­pres­sion of gen­er­a­tions of ag­gre­gated knowl­edge and ex­pe­ri­ence, not only in tech­ni­cal fields. And it re­sem­bles our per­ma­nent quest for ex­cel­lence.’he noted.

Ger­many has ex­ported goods for ap­prox­i­mately €6.7 bil­lion to Sin­ga­pore, and Sin­ga­pore goods with a value of more than 5.3 bil­lion to Ger­many. “The im­por­tant thing now is to make good use of these re­la­tions to par­tic­i­pate in the age of dig­i­tal­i­sa­tion, “he said. About 1,600 Ger­man com­pa­nies are present in Sin­ga­pore, hav­ing in­vested into set­ting up their Sin­ga­pore sub­sidiaries to do busi­ness not just with Sin­ga­pore, but with and in the other states in the re­gion. ”There is an open field for Sin­ga­porean in­vest­ment in Ger­many. Ger­man in­dus­try is no longer the be­he­moth of steel and coal, it is smart in­dus­tries to­day, cut­ting-edge tech­nol­ogy for the pro­duc­tion meth­ods of the fu­ture, and re­search and devel­op­ment to make sure this fu­ture hap­pens,”he said. “I in­vite all Sin­ga­porean busi­ness­men in­ter­ested in in­vest­ing abroad to have a look at these op­por­tu­ni­ties in Ger­many. One of the justly fa­mous Ger­man trade fairs would surely be a good op­por­tu­nity to do so,”he noted.

Much of Am­bas­sador Sante’s ca­reer was re­lated to transat­lantic and Euro­pean se­cu­rity and de­fense is­sues in Brus­sels and Ger­man Fed­eral For­eign Of­fice in Berlin. He was the head of press and cul­tural af­fairs at the Ger­man Embassy in Paraguay. He was also ap­pointed as the spokesper­son of the Ger­man Embassy in Wash­ing­ton.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.