Su­perble in­cen­tivises the ex­change of prod­uct re­views

Singapore Business Review - - STARTUPS -

Su­perble boasts of the first plat­form of its kind where con­sumers can con­nect with fel­low con­sumers, share their prod­uct rec­om­men­da­tions, and make money from dis­cus­sions. Ni­colo Robba, co-founder, Su­perble, said that their com­pany is about help­ing peo­ple make the right pur­chas­ing de­ci­sions. The com­pany was born when he and his friends con­sis­tently found it dif­fi­cult to find the right in­for­ma­tion for prod­ucts they wanted to buy. Ac­cord­ing to him, Su­perble in­cen­tivises the ex­change of prod­uct rec­om­men­da­tions and ex­pe­ri­ences to make prod­uct dis­cov­ery eas­ier, more gen­uine, and well in­formed.

“Fur­ther­more, trust­ing ven­dors and spon­sors (who are paid thou­sands of dol­lars by the brands) wasn’t some­thing that we were re­ally keen on. In South East Asia, it is ex­tremely dif­fi­cult to find gen­uine rec­om­men­da­tions from other users, es­pe­cially in life­style cat­e­gories such as beauty, fit­ness, pets, moms, cook­ing, and oth­ers,” Robba added.

With just a team of four, Su­perble man­ages to work with e-com­merce gi­ants Lazada and Ama­zon to di­rect qual­ity traf­fic con­vert­ible at very high rates. Robba said that the de­ci­sion to buy be­comes much eas­ier when peo­ple find the prod­ucts on Su­perble, where the in­for­ma­tion con­sumers need is com­plete and where they are also ready to buy. To grow Su­perble’s vis­i­bil­ity, Robba and his team ran un­con­ven­tional ini­tia­tives on so­cial me­dia, al­low­ing them to reach more than 20,000 fol­low­ers in less than three months. Su­perble also ran var­i­ous sem­i­nars with Sin­ga­pore stu­dent clubs, gen­er­at­ing more than 1,000 new mem­bers and 400 new prod­ucts rec­om­mended.

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