Are smart technologies the future employees for customer experience? BY ARTHUR KIONG
How did you reserve your most recent hotel booking? Did you call the hotel’s front desk, or did you power up an app on your mobile to book your stay?
If your answer is the latter, you reside with 52% of Singaporean users who make travel plans through their mobile devices. Digital innovations today are changing the way our guests engage with brands, not only in Singapore, but around the world.