IT’S ALL ABOUT THAT PERSONAL TOUCH

When it comes to clothes, shoppers still want to try them on to see how they fit “as most of us do not have that perfect, model body shape”, says Fong Loo Fern, managing director of tailoring company CYC, which includes the CYC Made To Measure brand.

“In the tailoring business, we have the opportunity to chat with our clients to understand their needs and advise them. We are not just selling a product off the shelf. When you go to a tailor, you not only select fabrics, but you will be taken through a process to select the collar, cuff, sleeve shapes and so on.”

She adds, “Getting clothes tailored is a personal matter, like getting a haircut. Your tailor knows your preferences and what’s best for your body shape. This personal touch and understanding brings our clients back regularly.”