IT’S ALL ABOUT THAT PER­SONAL TOUCH

Singapore Tatler Best of Singapore - - Top Shopping Venues -

When it comes to clothes, shop­pers still want to try them on to see how they fit “as most of us do not have that perfect, model body shape”, says Fong Loo Fern, man­ag­ing di­rec­tor of tai­lor­ing com­pany CYC, which in­cludes the CYC Made To Mea­sure brand.

“In the tai­lor­ing busi­ness, we have the op­por­tu­nity to chat with our clients to un­der­stand their needs and ad­vise them. We are not just sell­ing a prod­uct off the shelf. When you go to a tai­lor, you not only se­lect fab­rics, but you will be taken through a process to se­lect the col­lar, cuff, sleeve shapes and so on.”

She adds, “Get­ting clothes tai­lored is a per­sonal mat­ter, like get­ting a hair­cut. Your tai­lor knows your pref­er­ences and what’s best for your body shape. This per­sonal touch and un­der­stand­ing brings our clients back reg­u­larly.”

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