The Fra­tonity

Singapore Tatler Homes - - INTERVIEWS -

What are the key el­e­ments that go into all of Frato’s col­lec­tions?

At Frato, we are guided by three main achieve­ments: per­fec­tion, el­e­gance and qual­ity. More than ever, I think our lat­est pieces re­flect th­ese val­ues. Also, we keep pro­fess­ing the doc­trine of con­cil­i­a­tion be­tween our aes­thetics and the clients’ cre­ative flair. Our col­lec­tions are cus­tomis­able, bear­ing in mind clients’ spe­cific needs as well as their per­sonal in­ter­pre­ta­tion of life. From the be­gin­ning Frato’s de­signs were in­spired by in­flu­ences from some of the most mag­nif­i­cent places on earth. It is our wish to de­scribe a unique uni­verse where ex­clu­siv­ity is nur­tured and in­di­vid­u­al­ity can flour­ish.

The con­cept of fam­ily seems to be an im­por­tant fac­tor for Frato, es­pe­cially since you are a hus­band and wife team and the brand is named af­ter your chil­dren.

Yes it is. Ev­ery­thing in Frato is part of an agree­ment, of a ne­go­ti­a­tion be­tween parts, with Car­los as the CEO and Pa­tri­cia as the cre­ative direc­tor. We have a twoman man­age­ment style, which is re­flected in ev­ery­thing. While each in­di­vid­ual may over­see a spe­cific area of the busi­ness, all the de­ci­sions are made as a team and it re­ally in­flu­ences the kind of har­mony we in­ject into our de­signs.

What do you think of home­own­ers in Sin­ga­pore?

They are a very savvy group and ea­ger to learn more about de­sign. I’m glad to say that we are gain­ing great recog­ni­tion and ac­cep­tance from lo­cal home­own­ers. In fact, we’ve al­ready man­aged to tre­ble our ini­tial store space in Sin­ga­pore within three years since our launch here at Mar­quis Stu­dio. We now have an area of ap­prox­i­mately 5,000 sq ft to show­case our col­lec­tions.

What is a dom­i­nant trend in fur­nish­ing at the mo­ment?

It would be the com­bi­na­tion of nat­u­ral el­e­ments with bolder forms. When in­cor­po­rat­ing this ideal, we are care­ful to main­tain the del­i­cate bal­ance be­tween th­ese el­e­ments to en­sure that they re­main within our brand’s de­sign phi­los­o­phy. You can ex­pect to see a mix­ing of ma­te­ri­als, such as wood, metal and stone in our col­lec­tions. For colours, we re­main in­clined to­wards soft colours, such as white, grey, and beige. We’re also mak­ing room for stronger shades, such as green, or­ange and yel­low to lend some vi­brancy to the spec­trum.

In your opin­ion, are there stark dif­fer­ences be­tween Asian and Euro­pean home­own­ers?

Although the Mid­dle Eastern mar­ket is more in­clined to­wards opt­ing for golden and shiny fin­ishes, we don’t re­ally see a great dif­fer­ence be­tween the pref­er­ences of home­own­ers in the coun­tries that we are present in. We feel that glob­al­i­sa­tion has reached a point where most home­own­ers are up­dated of the lat­est trends and share sim­i­lar views on fur­nish­ing styles.

Car­los Faria and Pa­tri­cia Serra San­tos, founders of Por­tuguese brand Frato, ex­plain why a fam­ily-cen­tric phi­los­o­phy is es­sen­tial to its global suc­cess

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