LEAV­ING A LEGACY

Si­mone Ng, founder and de­signer of Si­mone Jewels, has her fin­ger on the pulse of the in­dus­try and de­signs for to­day’s con­tem­po­rary, con­fi­dent woman

Singapore Tatler Jewels & Time - - Gallery -

Home­grown la­bels make us proud, but how of­ten do we see these Sin­ga­porean brands feted and rep­re­sented in­ter­na­tion­ally? There are few that have made it to the global stage, and sev­eral fac­tors have con­trib­uted to their suc­cess: they have re­mained orig­i­nal and stuck to their brand phi­los­o­phy with­out de­vi­at­ing from their core iden­tity, per­se­ver­ing through the good times and the bad, and never scrimp­ing on qual­ity or in­tegrity.

These are the qual­i­ties that have stood Si­mone Ng of Si­mone Jewels in good stead, and she has, in the past few years, taken her brand to new heights: her jew­ellery is now avail­able in Bangkok, Ma­cau and Kuala Lumpur, and she also counts blood­line roy­alty as her fans.

Her tal­ent has been recog­nised by pur­vey­ors of lux­ury, in­clud­ing Lux­ury Lifestyle Asia who nom­i­nated her as one of the top three brands in Asia. More­over, in 2013, Sotheby’s auc­tioned her Rev­erso Lace neck­lace at 2.5 times its re­serve price.

With her ex­ten­sive ex­pe­ri­ence and nat­u­ral eye for all things beau­ti­ful, Ng has be­come a fore­run­ner in the jew­ellery in­dus­try in Sin­ga­pore and Asia, blur­ring the line be­tween be­ing a jeweller, a stylist, an au­thor­i­ta­tive fig­ure, and a con­fi­dante for her clos­est clients. Sin­ga­pore Tatler Jewels & Time speaks to this tal­ented pow­er­house.

You are more than just a jeweller to your cus­tomers, but also their stylist. Tell us about these dif­fer­ent roles you play. I be­lieve that the whole idea of de­sign­ing jew­ellery is to make its wear­ers look fab­u­lous. Hence, we play with shapes that com­ple­ment fa­cial fea­tures, and colours that en­hance their glow.

Per­son­ally, I have loved styling since young. I have nei­ther for­mula nor train­ing. It's just a process of let­ting the eye and mind put all the el­e­ments to­gether. You can say I have a very vis­ual imag­i­na­tion.

Each jeweller has his or her unique style, and I am happy that many of my cus­tomers trust my choices and rec­om­men­da­tions. It re­ally isn’t about sell­ing, it is about what makes my cus­tomers look out­stand­ing and when they get ap­prov­ing looks and com­pli­ments from their fam­ily and friends, that is all that re­ally mat­ters.

How can women rock their high jew­ellery in this era of in­di­vid­u­al­ism? High jew­ellery needs to have all of the fol­low­ing in one recipe: it has to make a state­ment, yet be un­der­stated; it should have an in­vest­ment value; and it should make the wearer look age­less.

While the likes of Grace Kelly and El­iz­a­beth Tay­lor are fa­mously known for their clas­si­cal high jew­ellery pieces, such styles can be very ma­tur­ing and hard to pair with our con­tem­po­rary fash­ion and trends.

Women are now more self-as­sured, and de­mand nd more than just great gem­stones. The jewel needs to have a story; it should be an art­work and oneof-a-kind. The style should not be one that’s eas­ily y copied and it needs to be a con­ver­sa­tion piece.

In fact, we have in­tro­duced the con­cept of trans­formable jew­ellery so that our ladies are never stuck with one look when they in­vest in a state­ment piece from us. A neck­lace can be trans­formed into a brooch; a bracelet into a choker; and ear­rings from chan­de­liers to studs.

Which gem­stones should peo­ple be in­vest­ing in now? There is a mar­ket shift for jew­ellery as an al­ter­na­tive as­set class. I would ad­vise tak­ing the rec­om­men­da­tions of a jeweller they trust as they would truly have your best in­ter­est at heart. The gem may not be an emer­ald, ruby or sap­phire, but it can be an ex­tremely rare mem­ber of its fam­ily.

For ex­am­ple, Paraiba is the most prized va­ri­ety in the tour­ma­line fam­ily and its per carat price can be ex­tremely high. An un­heated tanzanite with an ex­traor­di­nary colour and clar­ity is con­sid­ered 1,000 times rarer than di­a­monds; and fine gemqual­ity spinels are even far lesser in quan­tity than ru­bies and sap­phires in­di­vid­u­ally.

It is very im­por­tant to ask ques­tions about the spec­i­fi­ca­tions of a gem, for ex­am­ple, is it treated; what are the ori­gins of the gem; how ex­traor­di­nary is the cut, colour and clar­ity; and does it typ­i­cally come in such sizes? The truth is some gem­stones are very rare and in the fu­ture you might be one of the few to own such a piece that could be auc­tioned off for a much greater value.

Let’s go back 10 years: what are the dif­fer­ences you see in the jew­ellery in­dus­try now? There have been so many changes that it has be­come hard to keep track, and some­times we don’t even re­alise just how much it has evolved in the past 10 years. Take crafts­man­ship for in­stance, we have chal­lenged new bound­aries and found un­ex­plored ways of cre­at­ing our jew­ellery. In terms of prices, gold and min­er­als have dou­bled since 2006 and tech­no­log­i­cal ad­vances have re­sulted in new pock­ets of di­a­monds and coloured stones be­ing found, but one must re­mem­ber that coloured min­er­als we con­sider gem qual­ity only make up a tiny one per cent of the earth’s sur­face, far lesser than di­a­monds. Some coloured gem­stones are so limited in sup­ply that if you miss the op­por­tu­nity you might never see one like it again.

By ap­point­ment only. Tel: 8568 3992. www.si­mone­jew­els.com Face­book: /Si­mone­jew­els In­sta­gram: @Si­mone­jew­els

Clock­wise from above: Si­mone Ng; King­fisher Par­adise neck­lace in white and rose gold with emer­ald beads, sap­phires, jade and enamel; Pleats ring in white gold with un­heated tanzanite and di­a­monds

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