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Funny, self-dep­re­cat­ing, and a fam­ily man to boot—what’s not to love about Ryan Reynolds? Well, Pi­aget seems to share our love as well, and re­cently an­nounced that it has wel­comed the ac­tor to its fam­ily as in­ter­na­tional brand am­bas­sador for watches. The star, who won praise for his ir­rev­er­ent por­trayal of Mar­vel su­per­hero Dead­pool, said of the part­ner­ship, “I’ve known of Pi­aget since I was just a lit­tle kid. You can’t find a more iconic brand, or one which bet­ter ex­em­pli­fies crafts­man­ship, el­e­gance and cre­ativ­ity. This is some­thing that means a lot to me. I work in a field in which things can be cast away quite quickly. So when you find some­thing iconic, some­thing time­less, it’s im­por­tant. And that’s one of the many things I love about Pi­aget.”

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