TAG Heuer an­nounces An­ge­lababy to be its next new face

Singapore Tatler Jewels & Time - - Zoom - Text Ter­ence Lim

Chi­nese ac­tress An­ge­lababy was re­cently un­veiled as TAG Heuer’s lat­est brand am­bas­sador. The 28-yearold, who is of Chi­nese and Ger­man de­scent, has been in show­biz for 10 years but rose to promi­nence after First Time in 2012. She re­ceived ac­claim for her role as a girl who suf­fered from memory lapses due to a neu­ro­mus­cu­lar dis­ease. An­ge­lababy, to­gether with her ac­tor-hus­band Huang Xiaom­ing, is ex­tremely ac­tive on so­cial me­dia— she boasts 5.8m fol­low­ers on Instagram and 83.2m on Chi­nese mi­croblog­ging site Weibo. Her ap­point­ment will clearly bring the brand closer to newer con­sumers from Asia. As TAG Heuer CEO Jean Claude Biver opined, “She will help TAG Heuer es­tab­lish a deeper bond with the younger gen­er­a­tion.”

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