FRESH WA­TERS

Jaipore by Ritu Aurora ex­plores the art deco world, cre­at­ing the per­fect fu­sion of east and west

Singapore Tatler Jewels & Time - - Feature -

“This pair of ear­rings barely came out from the work­shop be­fore a cus­tomer snapped it up!” said Nikhil Aurora, the di­rec­tor of Jaipore by Ritu Aurora, re­fer­ring to a pair of art deco-in­spired chan­de­lier ear­rings, sim­i­lar to the one pic­tured here. He had set a shot of the ear­rings as his What­sapp pro­file pic­ture. An ea­gle-eyed Malaysian cus­tomer spot­ted them, and they im­me­di­ately found a home. Such is the re­la­tion­ship be­tween Jaipore and its cus­tomers—they trust the brand to cre­ate ex­cep­tional pieces with a high level of crafts­man­ship. Some would even com­mit to a piece upon see­ing the sketch and the raw gem­stones. The brand op­er­ates greatly on emo­tions and a killer de­signer instinct. The pink sap­phires on the neck­lace pic­tured here, for in­stance, have a rich pink hue that was so beau­ti­ful that Nikhil felt he had to in­clude them in the next col­lec­ton. De­signer Dato Ritu Aurora, Nikhil’s mother, later paired them with a frame evok­ing geo­met­ric art deco mo­tifs, which con­trasts nicely against the or­ganic shape of the sap­phires. The art deco pieces are part of the brand’s ready-to-wear line for this sea­son. With plans to ex­pand into the US mar­ket soon, we sur­mise that these pieces will do very well in­deed.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.