CHERYL CHEONG

WHY HER? This familiar face in Singapore high society, the daughter of doctor and watch collector Bernard Cheong, graduated from Singapore Management University with a double degree in business management and accountancy. After trying her hand at various office jobs, she turned her passion for baking into a career by starting Cheryl’s Sweets. NATURAL HABITAT Behind the camera, taking a picture of her newest sweet treat to put on her website.