Yachts

Singapore Tatler - - CONTENTS -

The se­cret be­hind the suc­cess of Az­imut Benetti lies in the fam­ily-like cul­ture within the com­pany cul­ti­vated by its own­ers

The rea­son for the suc­cess of one of the world’s largest yacht builder, Az­imut benetti Group, ar­guably lies in the fam­ily-like cul­ture cul­ti­vated within the com­pany by its own­ers. Chong Seow Wei finds out more at this year’s Az­imut Benetti Yacht­ing Gala in Puglia, Italy

he first time i felt the fa­mil­ial ties that Ital­ian yacht com­pany Az­imut Benetti Group so greatly prided it­self on hav­ing was within the halls of the Castello Carlo V in the quaint sea­side town of Mo­nop­oli in Puglia, Italy. The pal­pa­ble sense of com­mu­nity al­most out­shined the stun­ning beauty of the 16th-cen­tury cas­tle, which had been booked out by the fam­ily-owned com­pany for the wel­come cock­tail re­cep­tion of its sig­na­ture an­nual event, the Az­imut Benetti Yacht­ing Gala in June.

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