Best in Class

How does The Shoppes at Ma­rina Bay Sands con­stantly re­main a premier re­tail des­ti­na­tion? Ter­ence Lim finds out

Singapore Tatler - - STYLE -

In to­day’s re­tail land­scape threat­ened by the con­ve­nience and wide va­ri­ety of­fered by on­line stores, bricks-and-mor­tar shops and shop­ping malls are strug­gling to re­main rel­e­vant and hav­ing to dis­tin­guish them­selves from their dig­i­tal com­peti­tors. Yet, a stroll around The Shoppes at Ma­rina Bay Sands im­plies oth­er­wise. In­deed, the lux­ury shop­ping mall has de­fied all odds and re­cently de­liv­ered a strong per­for­mance in terms of rev­enue and foot­fall, while earn­ing in­dus­try ac­co­lades along the way. Ac­cord­ing to Global Blue, The Shoppes at Ma­rina Bay Sands owns “the great­est share of in­bound tourist spend in the lux­ury sec­tor in 2017 and the first half of 2018”, out­per­form­ing other lo­cal lux­ury malls. Traf­fic at the mall has also been healthy with an av­er­age daily foot­fall of about 120,000 along its wide cor­ri­dors. To top it off, The Shoppes at Ma­rina Bay Sands even snagged the hon­our of be­ing a third-time re­cip­i­ent of the Best Shop­ping Ex­pe­ri­ence award at the 2018 Sin­ga­pore Tourism Awards. To that end, John Pos­tle, vice pres­i­dent of re­tail at Ma­rina Bay Sands, said: “Since open­ing in 2010, we have been driven by the vi­sion to cre­ate highly compelling re­tail ex­pe­ri­ences that con­tinue to draw shop­pers from all over the world to Sin­ga­pore. In the midst of a rapidly chang­ing re­tail land­scape, our con­stant in­no­va­tion through rein­vest­ment and in­tro­duc­ing unique re­tail con­cepts have paid off.” We visit the lux­ury shop­ping mall to find out its win­ning for­mula.

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